Creating and Dominating New Markets [Hardcover]

Peter Meyer (Author)

Book Description

Publication Date: February 1, 2002

Finding new markets is the key to eliminating competition and maximizing profits. This title delivers specific strategies for identifying potential new markets, avoiding costly mistakes and managing the expense of opening, growing and maintaining new markets. It includes instructive examples.

Editorial Reviews

From Library Journal

Meyer heads a consulting group in California that helps businesses create and dominate markets with new products. According to Meyer, "new markets are the product of someone's recognizing a potential, finding the right solution, and bringing that solution to market in a way that works." Meyer's prescription for success in new-market ventures includes detailed discussions of the risks and rewards and the necessary skills for operational managers, executives, market analysts, financial supporters, and salespeople. The particular needs and influence of the customer, changes in the economy (successful ventures can be had in any economic condition), the role of information technology, demographics, and changes in domestic and international markets are also critical. Throughout these discussions, he inserts accounts of many well-known companies that engaged in these ventures (including FedEx, AOL, Microsoft, Lucent, Motorola, and Nokia) and analyzes their successes and disappointments. This timely and thought-provoking book is a good choice for corporate, academic, and public library business collections. Steven J. Mayover, Philadelphia
Copyright 2002 Cahners Business Information, Inc.

Review

Filled with instructive examples and entertaining stories.. -- BIZLIFE September 2002

See all Editorial Reviews

Product Details

• Hardcover: 256 pages
• Publisher: AMACOM (February 1, 2002)
• Language: English
• ISBN-10: 0814406785
• ISBN-13: 978-0814406786
• Product Dimensions: 9.1 x 6.1 x 1.1 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #3,166,047 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Will Open Your Thinking!, March 24, 2002

By 

Roger E. Herman (Greensboro, NC USA) - See all my reviews
(REAL NAME)   

This review is from: Creating and Dominating New Markets (Hardcover)

So, you're sitting in your office thinking about your business. Or the business you'd like to start. Building a business is a daunting proposition, not for the weak of heart-or weak of wallet. The key is to discover something different that will grab attention. What's the old saw: Find a need and fill it?

Peter Meyer, principal of a California (where else) consulting firm that specializes in the subject of this book, suggests a different approach. Instead of competing with everyone else, create a new market. Makes sense. As Meyer points out, it's exciting, fun, and profitable. New markets are forgiving and, without rivals you don't have to worry about competitive pricing. Can it be this easy? Meyer lays it out in Chapter One: The Mystique and Challenges of New Markets. Prepare to have your mind opened, your thoughts stimulated, your imagination titillated.

The first part of this highly readable book (type size and leading enables this book to be easily read on trains and airplanes) addresses strategies. The second part with application of the strategies. Good model for this highly practical book.

The other chapters of the first section deliver ideas, perspective, and examples of how the strategies have been used. Balancing Your Resources and Opportunities. It's the Problem That Matters. Choosing the Best Risk. What New Markets are Available to You? Are you beginning to get a sense of the depth of content of this book?

The book is written in relatively short sections, so the reader never seems overburdened by the volume of text. I kept slowing down...because I was thinking about what Meyer said. Then I found myself taking notes, like I was starting to write a business plan. See what I mean? I predict that you'll read this book at least twice: once for a quick overview, then at least one more time (with Peter Meyer at your elbow) thinking, talking to yourself (and others), and constructing ideas that may drive your future.

Charts sprinkled throughout the book will guide in your understanding of the message. So will the questions tossed out by the author. There are many paths to take in creating, exploring, exploiting, and dominating new markets. Each alternative approach has its advantages and disadvantages. Your strength will come from understanding what's involved in your journey, and that power will come from this book.

Section Two concentrates on the application of the strategies. Funding the New Market Effort. What Role Does the Customer Play? Building and Dominating Markets Through Involvement. What is the Role of Information Technology. Using Credibility in Creating and Dominating Markets. What's Next? And the book closes with a good index to help you find what you want on your second and third readings.

This is the new frontier. You can be on the leading edge. It's a different world, as Meyer warns. If you think you're up for it-and the book will help you determine that readiness, this book will be your guide.

Now my review is done. I'm going back for my second helping!

2 of 2 people found the following review helpful:

5.0 out of 5 stars great book,, September 22, 2003

By 

"modestominnesota" (Modesto, CA United States) - See all my reviews

This review is from: Creating and Dominating New Markets (Hardcover)

For somebody who wants to start his own business, this was a great book to read. He helps you understand what really needs to be done, at the same time showing why something working, or didn't. He talks about what really matters in starting your own business, while choosing the best risk. He starts from creating a business to Application of strategies. I believe this is a great book and a must read if you want to start your own business.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Captures the pulse of business today, March 25, 2002

By 

P. Meyer (Cupertino, CA) - See all my reviews
(REAL NAME)   

This review is from: Creating and Dominating New Markets (Hardcover)

Meyer once again captures the pulse of business today. His observations and strategies are drawn from the boom times and the current downturn. Creating and Dominating New Markets provides insights for CEOs and other managers who want to grow out of their current challenges by focusing on new products and market expansion rather than by cost cutting and retrenching.