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Creating and Dominating New Markets Paperback – November 5, 2006


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Product Details

  • Paperback: 256 pages
  • Publisher: AMACOM (November 5, 2006)
  • Language: English
  • ISBN-10: 0814474586
  • ISBN-13: 978-0814474587
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #2,200,749 in Books (See Top 100 in Books)

Editorial Reviews

From Library Journal

Meyer heads a consulting group in California that helps businesses create and dominate markets with new products. According to Meyer, "new markets are the product of someone's recognizing a potential, finding the right solution, and bringing that solution to market in a way that works." Meyer's prescription for success in new-market ventures includes detailed discussions of the risks and rewards and the necessary skills for operational managers, executives, market analysts, financial supporters, and salespeople. The particular needs and influence of the customer, changes in the economy (successful ventures can be had in any economic condition), the role of information technology, demographics, and changes in domestic and international markets are also critical. Throughout these discussions, he inserts accounts of many well-known companies that engaged in these ventures (including FedEx, AOL, Microsoft, Lucent, Motorola, and Nokia) and analyzes their successes and disappointments. This timely and thought-provoking book is a good choice for corporate, academic, and public library business collections. Steven J. Mayover, Philadelphia
Copyright 2002 Cahners Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Review

Filled with instructive examples and entertaining stories.. -- BIZLIFE September 2002 --This text refers to an out of print or unavailable edition of this title.

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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Roger E. Herman on March 24, 2002
Format: Hardcover
So, you're sitting in your office thinking about your business. Or the business you'd like to start. Building a business is a daunting proposition, not for the weak of heart-or weak of wallet. The key is to discover something different that will grab attention. What's the old saw: Find a need and fill it?
Peter Meyer, principal of a California (where else) consulting firm that specializes in the subject of this book, suggests a different approach. Instead of competing with everyone else, create a new market. Makes sense. As Meyer points out, it's exciting, fun, and profitable. New markets are forgiving and, without rivals you don't have to worry about competitive pricing. Can it be this easy? Meyer lays it out in Chapter One: The Mystique and Challenges of New Markets. Prepare to have your mind opened, your thoughts stimulated, your imagination titillated.
The first part of this highly readable book (type size and leading enables this book to be easily read on trains and airplanes) addresses strategies. The second part with application of the strategies. Good model for this highly practical book.
The other chapters of the first section deliver ideas, perspective, and examples of how the strategies have been used. Balancing Your Resources and Opportunities. It's the Problem That Matters. Choosing the Best Risk. What New Markets are Available to You? Are you beginning to get a sense of the depth of content of this book?
The book is written in relatively short sections, so the reader never seems overburdened by the volume of text. I kept slowing down...because I was thinking about what Meyer said. Then I found myself taking notes, like I was starting to write a business plan. See what I mean?
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2 of 2 people found the following review helpful By "modestominnesota" on September 22, 2003
Format: Hardcover
For somebody who wants to start his own business, this was a great book to read. He helps you understand what really needs to be done, at the same time showing why something working, or didn't. He talks about what really matters in starting your own business, while choosing the best risk. He starts from creating a business to Application of strategies. I believe this is a great book and a must read if you want to start your own business.
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1 of 1 people found the following review helpful By P. Meyer on March 25, 2002
Format: Hardcover Verified Purchase
Meyer once again captures the pulse of business today. His observations and strategies are drawn from the boom times and the current downturn. Creating and Dominating New Markets provides insights for CEOs and other managers who want to grow out of their current challenges by focusing on new products and market expansion rather than by cost cutting and retrenching.
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