Management consultants Robert Graham and Randall Englund believe that the development and launch of successful new products and services hinges on the formation of a thoroughly integrated, "project-based" organization. In Creating an Environment for Successful Projects: The Quest to Manage Project Management
, they use the experiences of Hewlett-Packard, AT&T, General Electric, United Airlines, and other notable firms to show what they mean. They also demonstrate how upper managers can cultivate such an atmosphere in their own enterprises and avoid the failures that otherwise threaten their corporate survival.
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"The authors discuss some excellent organizational best practices and provide steps to achieve them." (Journal of Product Innovation Management