This lively book focuses on smoothing the road to success for the emerging small, publicly held company through equity valuation strategy. The author provides a `how-to' guide for achieving an efficient market value for a publicly held comapany's securities, one that clearly reflects the future earning power of the company's underlying assets. The book focuses on three broad areas: investors' perceptions of the company's future earning power; how management can shape that perception; and how that desired perception can be communicated through Wall Street's distribution channels. Combining theory and practice, Altman introduces the reader to the results of academic research on the four influences on security returns and variations in share price. He demonstrates its applicability to the scheduling of equity offerings and reveals the aftermarket equity valuation strategy which management should incorporate into any, and every, public offering.
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Editorial Reviews
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“This volume focuses on smoothing the road to success for the emerging small, publicly held company through an equity valuation strategy. The author provides a "how-to" guide for achieving an efficient market value for a publicly held company's securities, one that clearly reflects the future earnings power of the company's underlying assets. The volume focuses on three broad areas: investor's perceptions of the company's future earning power; how management can shape that perception; and how that desired perception can be communicated through Wall Street's distribution channels. Combining theory and practice, the author introduces the reader to the results of academic research on the four influences on security returns and variations on share price. The marketing skills and verbal and nonverbal marketing opportunities that can be used to position a company so as to gain a market share of investors' minds are described at length. This volume should be of some interest to all senior executives in emerging companies; members of the financial community, including accountants and those concerned with investments, mergers, and securities; and scholars and students in finance and marketing.”–Journal of American Society of CLU & ChFC
“This volume focuses on smoothing the road to success for the emerging small, publicly held company through an equity valuation strategy. The author provides a `how-to' guide for achieving an efficient market value for a publicly held company's securities, one that clearly reflects the future earnings power of the company's underlying assets. The volume focuses on three broad areas: investor's perceptions of the company's future earning power; how management can shape that perception; and how that desired perception can be communicated through Wall Street's distribution channels. Combining theory and practice, the author introduces the reader to the results of academic research on the four influences on security returns and variations on share price. The marketing skills and verbal and nonverbal marketing opportunities that can be used to position a company so as to gain a market share of investors' minds are described at length. This volume should be of some interest to all senior executives in emerging companies; members of the financial community, including accountants and those concerned with investments, mergers, and securities; and scholars and students in finance and marketing.”–Journal of American Society of CLU & ChFC
“This volume focuses on smoothing the road to success for the emerging small, publicly held company through an equity valuation strategy. The author provides a `how-to' guide for achieving an efficient market value for a publicly held company's securities, one that clearly reflects the future earnings power of the company's underlying assets. The volume focuses on three broad areas: investor's perceptions of the company's future earning power; how management can shape that perception; and how that desired perception can be communicated through Wall Street's distribution channels. Combining theory and practice, the author introduces the reader to the results of academic research on the four influences on security returns and variations on share price. The marketing skills and verbal and nonverbal marketing opportunities that can be used to position a company so as to gain a market share of investors' minds are described at length. This volume should be of some interest to all senior executives in emerging companies; members of the financial community, including accountants and those concerned with investments, mergers, and securities; and scholars and students in finance and marketing.”–
About the Author
RICHARD M. ALTMAN is the Director of Altman & Co., an equity valuation training and strategy firm.
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5.0 out of 5 stars
Required reading for Private Equity investors.,
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This review is from: Creating Investor Demand for Company Stock: A Guide for Financial Managers (Hardcover)
Positively the best reminder of important equity issues to maximize the value and liquidity of the common stock of middle market companies.
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