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Track Listings
| 1. Introduction |
| 2. Why Innovation? |
| 3. A Better Way To Innovate |
| 4. Focus: Where should you look for ideas? |
| 5. Ideation: Creating Killer Ideas |
Customer Reviews
Most Helpful Customer Reviews
Format:Audio CD|Amazon Verified Purchase
I found this CD very helpful. It offers an excellent conceptual framework as well as very practical implementation steps to tackle a difficult subject -- how to bring about innovation. It also points out how to avoid pitfalls and dead ends that often plague innovation efforts. Very useful.
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