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I recommend this book heartily, and suggest that serious Web designers also get copies of Creating Great Web Graphics and The Visual Display of Quantitative Information for a very useful library of techniques and ideas.
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The web is what most people think of when they think of "the information super-highway". As such, people want sites where they can find the information they are looking for efficiantly, and quickly, and that are easy to navigate. Many people, including me, simply click the stop button on sites like David Siegel designs, and go on to something else that is easier to navigate, and presents information in a quick and easy to find format.
Stay away from this book. There are far better ones out there that will teach you proper design practices, and teach you how to design quality web sites that are efficiant, cross-browser compatible, and easy to navigate. I recommend Laura Lemay's "Teach Yourself Web Publishing" books.