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Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney Hardcover – October 14, 2008
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
-Marshall Goldsmith, New York Times best-selling author of What Got You Here Won’t Get You There, winner of the Harold Longman Award for Business Book of the Year.
“In Creating Magic, Lee Cockerell delivers his ideas about leadership in a common sense way that can really reach people and help them improve their effectiveness at work, at home, and in their communities. His valuable leadership strategies and remarkable Disney stories will ring true for everyone who reads this book.”
—Ken Blanchard, coauthor of The One Minute Manager® and The One Minute Entrepreneur
"Elegant in its simplicity and practicality, Lee has distilled many powerful leadership strategies into the lessons many of us learned as children. They are no less relevant to our working lives. At its core, Creating Magic is a collection of stories that reminds us to demonstrate care and respect for every member of the team and to focus our efforts not our ourselves but on the people we lead."
-George Bodenheimer, President, ESPN, Inc and ABC Sports
“Lee's common sense principles and down to earth storytelling is refreshing. His book will help leaders and managers at all levels become better in all parts of their lives."
—Lee Huebner, Director of the School of Media and Public Affairs, Georgetown University.
"… Creating Magic transcends the leadership business-speak so prevalent in modern day motivational tomes and offers a real approach to sensible and practical strategies culled from the experience of a lifetime spent in pursuit of leadership excellence.!"
-Ted J. Kleisner, President and Chief Executive Officer, Hershey Entertainment & Resorts Company
“Disney is one of the world’s prime exemplars of service having pioneered and implemented much of what is today seen as best practice in service management. Lee Cockerell has played a major role in this….For those wishing to learn how Disney has achieved its reputation for service, this will be a book to read."
-Chris Voss, Professor of Operations and Technology Management, London Business School
“In the hospitality industry, people are our most important asset. No one understands how to develop this asset better than Lee Cockerell who clearly articulates in Creating Magic how leadership environments that are committed to achieving excellence through lifelong learning, continually honing our professional competence, maintaining personal control, and rewarding behaviors that recognize the personal worth and reinforce the professional accomplishments of our fellow team members will create a culture of shared vision, trust and a “can do” sense of individual empowerment. The result: pure “Magic” …. Lee’s “10 Common Sense Leadership Strategies” will contribute much to the success of any endeavor.”
-Dieter Huckestein, past President - American Hotel & Lodging Association, Chairman of Conrad Hotels and President - Hotel Operations, Hilton Hotels Corporation (retired).
“Lee is a powerhouse when it comes to developing and inspiring leadership in front line employees and managers. During my years working with him at Disney and in all of my senior management positions since, I have used his leadership philosophies to successfully develop effective leaders and cultivate business environments focused on service excellence. Creating Disney Magic will be a must-read for anyone who wants to make a positive organizational difference built on highly engaged employees delivering exceptional service."
-Karl McDonnell, President& Chief Operating Officer, Strayer Education, Inc
“Lee Cockerell created a distinctly unique service culture at Disney World…Essential to fulfilling this strategy is a complete understanding of the nature of leadership which Lee spells out in his book. Managing is not enough. It takes leadership to create excellence. The formula is not limited to the hospitality industry. It works for healthcare, manufacturing, transportation and education. It applies to the government, military, and not-for-profit ventures, as well as private industry. Those who practice these lessons, and participate in such organizations, live in a better world."
- Martin K. Starr, Distinguished Professor Emeritus of Operations Management, Crummer Graduate School of Business, Rollins College
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Top Customer Reviews
Sometimes it takes a good smack on the head by a clipboard, or a swift kick in the pants, to make us understand that we need to get along with people in order to succeed. That's such a simple concept, but one that so often is dismissed by so many, especially the higher up the corporate ladder they climb.
Fortunately, Lee Cockerell got the message, loud and clear. The rest is contemporary American business history. He went on to great accomplishments with the Disney empire, simply by learning how to effectively engage with people; especially those working under him.
For anyone looking for the most basic & wonderfully "common sense" approach to leadership, look no further than this terrific book. Read it, and you too, may create some magic.
"Creating magic" is the bounding of various stories that teach us a lesson about leadership and management. The stories drive home the point that leadership is not about the leader but rather the people that are being lead, molded and guided in their respective careers.
While I recommend this book in that it pursues leadership excellence. However, I cannot rate it 5 stars as Creating Magic does not contain any novel or new techniques. That is, the lessons of the book have already been digested by most of those in the managerial profession. If you are seeking an excellent reminder of these values then the book will meet your goal. If you are looking for the novel and new approaches to leadership, you will not find it here. I also suggest High Altitude Leadership: What the World's Most Forbidding Peaks Teach Us About Success
Michael L. Gooch, SPHR - Author of Wingtips with Spurs
One issue I have with the book, while not directly relevant to the overall subject, is not discussing in enough detail the importance of developing a company's long-term strategy for success. Anecdotally, I have heard that Disney has a large number of fresh out of business school MBAs that are more concerned about short term profits and cost control than maintaining high quality standards and preserving long-term brand identity. I would be interested to get the author's reaction to this challenge, which he surely must have dealt with during Eisner's last years as CEO. While the author must consider his relationship with his former employer, it would have been interesting to get his reaction to a sore subject that many would argue has challenged the long-term success of Disney's brand.
I hope Mr. Cockerell considers writing more life and business lessons in a future book. I will be among those to purchase a copy!
Most Recent Customer Reviews
Again another really dry book but amazing information. Lee has an outstanding history and I love to hear his stories and ideas but it needs work to keep the readers attention.Published 8 days ago by Mikey O'Bryan
amazing Book. i've been in the retail operation management for over 10 years and never red such an inspiring and enriching book before. Read morePublished 11 days ago by zaqwan
Whether we are good or great leaders depends on each of us. This book goes over some common sense strategies, with examples from Lee's experience at Marriott and Disney, that if... Read morePublished 12 days ago by Ray
Awesome book! You really can't get better than the "customer" oriented thought processes held up by Walt Disney and Disney itself. Read morePublished 13 days ago by Michael Anderson
Well, I am a time-management enthusiast... so to be fair, I am hard to please. The fact that he is a day-timer fan, I love. Read morePublished 14 days ago by Mrs. Reader
Uplifting and useful ideas. I would recommend to coworker, family and friends. Good ideas to use in the workplace or with clients or family.Published 19 days ago by Amazon Customer
This is a great read, especially for anyone who leads a team of people. Entertaining, great stories, but putting it into practice really shows how effective his approach and ideas... Read morePublished 24 days ago by Brad S