Customer Reviews

Creating Mission Statements for Smaller Groups

5 star:		(10)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(12)

 

 

I was disappointed that I paid $3.95 for this and got so little new information. Most of this information can be easily obtained by typing key words into your browser (i.e. Corporate Mission Statements). The document was 5 pages of large text, with big columns - in other words, it was in reality, a 1-2 page document. There is little information on what differentiates an effective mission statement from an ineffective one. I got a few pointers from this, but was overall disappointed.

The good news - I only wasted a few bucks on this.
The bad news - I was fooled into thinking it might really help me create a mission statement.
No substance at all, some common platitudes about taking care of your team and reviewing the draft.
I seriously cannot believe anyone would rate this 5 stars - I believe there is "review-stuffing" going on by this publisher's employees. If they know the default is that Amazon displays the latest two reviews...I would nearly bet money that my review will be pushed down by a couple "incredible! Gotta have it!" reviews within a few days of posting.

Coming up with a mission statement is a very in-depth process - so it's kind of hard to adequately deal with this subject in a short paper. If you're looking for something short and sweet, it's worth the three bucks or so. Otherwise I'd suggest checking out some of the books on the same subject.

This is ... offering nothing of substance. I found nothing in this booklet that even a novice could find informational. My advice is save your money--unless you need someone to tell you to gather your people in a room, seek input, use a flipchart, and be positive. Amazon[.com] does not offer refunds on e-books....

Three and a half pages of large font type with more than 3.5" of margin, and half of the first page is introduction. About 800 words - less than the average mass-market magazine article and not any more informative.

"As the leader of the team or head of the department, you should assume the role of facilitator of the meetings devoted to developing the mission statement." No kidding? Wow! I'd have NEVER thought of that!

I could quote half a dozen other asinine examples, but then I would have reproduced the entire "document."

I can't resist this one, though, because it's so representative of the vacuous information provided: "Discussing the draft of a statement has value in and of itself." Which is more than can be said for the publication.

This the most dissappointing article I have read in a long time.
It was lightweight and lacked any substance. What should have been the heart of this article (the process of developing a mission statement) was replaced by common sense and cliche passed off as original thought.
Do not waste your money.

I have worked for several companies where mission statements were "statements" but not much more. After being involved in setting up a new team for planning our e-commerce venture, the team decided after reading this book (oops, e-document) that it would be a valuable exercise to develop a real mission statement that helped the organization as a whole understand our role. It has really helped focus our team, and, more than anything else, it has helped the senior people manage their expectations of what we're going to accomplish. I'm really glad we came across this short article. More Brown Herron please!

I worked on a team that used this short e-doc to develop a mission statement--and we got bravos for the one we created. Looking through the publisher's other e-docs for something I need some information about for a meeting later today, I thought I'd take a minute to say thanks for selling materials that provide needed vocabularly and tips when there is little time. I know I'll go into my meeting and not look stupid if I use your short e-docs to prepare me.

Anybody can write an article like this.
It will not help you at all with the subject matter.

Be advised that this e-book is 3 and 1/2 pages of large font. Of that, about 3 vague sentences have to do with the construction of a mission statement. This work has no business being titled "Creating Mission Statements..." It won't help you create anything. Save your money!