Creating New Market Space [Unabridged] [Audible Audio Edition]

by W. Chan Kim (Author), Renee Mauborgne (Author)

Product Details

• Audible Audio Edition
• Listening Length: 37 minutes
• Program Type: Audiobook
• Version: Unabridged
• Publisher: Harvard Business School Publishing
• Audible.com Release Date: December 16, 1999
• Language: English
• ASIN: B00005482I

Editorial Reviews

Head-to-head competition can only get you a larger piece of an existing pie. To break free from the pack and stake out new ground requires a different competitive mind-set and a systematic way of looking for opportunities. This article, which originally appeared in the January-February 1999 Harvard Business Review, is offered in audio form exclusively through Audible.