""This book is a perfect example of thinking outside the box. Edwards and Day have provided one of the most innovative, intriguing business books of the season.""
About the Author
Helen Edwards is an MBA from London Business School and is currently researching a Ph.D. in brand ecology. Her research embraces the role of brands in society and community and the tangible delivery of brand strategy through marketing programs. Ms. Edwards has over 15 years' experience as a practitioner, working at a senior level across a wide sweep of brands including Unilever, Johnson & Johnson and Motorola.
Derek Day in a career spanning 30 years, has worked in virtually all product sectors and won numerous major creative awards, among them a New York One Show Gold. His own agency, PartnersBDDH, formed in1987, became a highly respected top-20 communications group, attracting blue-chip clients including Mercedes-Benz, and Honda.