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Creating Passion Brands: Getting to the Heart of Branding Hardcover – July 1, 2005

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Product Details

  • Hardcover: 352 pages
  • Publisher: Kogan Page Business Books (July 2005)
  • Language: English
  • ISBN-10: 0749443707
  • ISBN-13: 978-0749443702
  • Product Dimensions: 1 x 6.2 x 9.5 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,044,900 in Books (See Top 100 in Books)

Editorial Reviews


""This book is a perfect example of thinking outside the box. Edwards and Day have provided one of the most innovative, intriguing business books of the season.""

About the Author

Helen Edwards is an MBA from London Business School and is currently researching a Ph.D. in brand ecology. Her research embraces the role of brands in society and community and the tangible delivery of brand strategy through marketing programs. Ms. Edwards has over 15 years' experience as a practitioner, working at a senior level across a wide sweep of brands including Unilever, Johnson & Johnson and Motorola.

Derek Day in a career spanning 30 years, has worked in virtually all product sectors and won numerous major creative awards, among them a New York One Show Gold. His own agency, PartnersBDDH, formed in1987, became a highly respected top-20 communications group, attracting blue-chip clients including Mercedes-Benz, and Honda.

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Most Helpful Customer Reviews

0 of 1 people found the following review helpful By Rolf Dobelli HALL OF FAME on July 24, 2006
Format: Hardcover
The topic of branding has inspired an outpouring of writing, including this book about why brands should move beyond the boundaries of rational marketing into emotion and ideology. Authors Helen Edwards and Derek Day thoroughly cover high-end branding, with a European perspective. They even include a section of sociological and economic criticisms of branding. They blend appropriate academic research with actual case studies, so their recommendations are both interesting and applicable. They devote the second half of the book to specific procedures and checklists that dedicated marketing managers can use to create a "passionbrand." While scholars and commentators differ about the applicability and desirability of cause-based branding, Edwards and Day make an exceptionally literate case for their position. We highly recommend this book to all branding and marketing specialists.
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