From the Publisher
According to a recent survey by the Design Management Institute, development of truly useful design briefs is one of the top ten issues that design professionals struggle with on an on-going basis. This book reveals what every design manager must know to build and develop a strategic, business relevant design organization and process.
From the Inside Flap
Praise for Creating the Perfect Design Brief
"This book offers plenty of solid advice on the means of effective design brief development. But its larger value lies in Phillips distilled wisdom in how to employ the design brief as a strategic design management tool. His is a virtually sure-fire formula for increasing designs centrality to, and influence upon, corporate culture today." Michael Eckersley, Principal, Human Centered
"The subject matter of this book is so important it should be required reading in every design school."William J. Hannon, IDSA, FRSA, Professor Emeritus of Industrial Design, Massachusetts College of Art
"The Perfect Design Brief is the holy grail of the design profession. This book demonstrates how to formulate, refine and define a perfect design brief and remove any ambiguities from the communication process. Essential reading for all those who are engaged in managing design and creativity" Stephen Conlon, Managing Director, Design and Marketing Management Ltd.
"Phillips has successfully dropped design into the center of a successful business and business thinking into the center of a successful design organization." Mark Oldach, Partner and Strategist, VSA Partners, Inc.