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Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage Paperback – March 1, 2004

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Editorial Reviews

From the Publisher

According to a recent survey by the Design Management Institute, development of truly useful design briefs is one of the top ten issues that design professionals struggle with on an on-going basis. This book reveals what every design manager must know to build and develop a strategic, business relevant design organization and process.

From the Inside Flap

Praise for Creating the Perfect Design Brief

"This book offers plenty of solid advice on the means of effective design brief development. But its larger value lies in Phillips’ distilled wisdom in how to employ the design brief as a strategic design management tool. His is a virtually sure-fire formula for increasing design’s centrality to, and influence upon, corporate culture today."— Michael Eckersley, Principal, Human Centered

"The subject matter of this book is so important it should be required reading in every design school."—William J. Hannon, IDSA, FRSA, Professor Emeritus of Industrial Design, Massachusetts College of Art

"The Perfect Design Brief is the holy grail of the design profession. This book demonstrates how to formulate, refine and define a perfect design brief and remove any ambiguities from the communication process. Essential reading for all those who are engaged in managing design and creativity"— Stephen Conlon, Managing Director, Design and Marketing Management Ltd.

"Phillips has successfully dropped design into the center of a successful business and business thinking into the center of a successful design organization." —Mark Oldach, Partner and Strategist, VSA Partners, Inc.

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Product Details

  • Paperback: 224 pages
  • Publisher: Allworth Press; 1 edition (March 1, 2004)
  • Language: English
  • ISBN-10: 1581153244
  • ISBN-13: 978-1581153248
  • Product Dimensions: 6 x 6.1 x 9 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,014,592 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful By AJT on June 18, 2007
Format: Paperback Verified Purchase
I found this book after looking for a book that would help me in leading an in-house design firm at a non-profit. I think I instinctively knew some of the key principles in this book - however this book really spelled those out and gave me the tools to begin to implement them.

Fundamentally the author's point is that designers must learn to deliver real value for the organization and in a language non-designers understand and appreciate. A well constructed design brief is the vehicle through which much of this can happen. As a result, "do you like it" is less likely to be the question we ask, rather it should be "does this solve a business problem".

A simple but invaluable read, this book is designed for those of us who wrestle with the tension of leading designers who want space to be creative at the same time as we wrestle with "clients" who seemingly don't know what they want until they see the finished product - which of course they don't like.

Well worth the read and highly recommended
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1 of 1 people found the following review helpful By Mat Alancheril on March 19, 2012
Format: Paperback Verified Purchase
While there is no such thing as a perfect design brief, Philips does a great job of providing guidelines for covering your bases. While the title suggests it's all about the brief, what's most valuable about this book is that it's actually a great guide to project management philosophy for design projects. This was a quick but insightful read.
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2 of 3 people found the following review helpful By Carolyn A. Henry on June 13, 2009
Format: Paperback
This book goes into great detail about the aspects of a design brief and explains why briefs are good. I recommend it for those who are curious about writing briefs or who want to improve their skills in briefs.
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1 of 2 people found the following review helpful By Zachary on December 21, 2010
Format: Paperback Verified Purchase
The elements of a design brief are discussed, and for someone unfamiliar with them it provides a good overview of the various elements. I don't believe there is such as thing as the "perfect design brief." The book was purchased as a textbook, and the moral of the story for class was that a design brief should contain whatever you want it to contain, as long as it communicates the message. Unless you're working in design or product management I wouldn't recommend this book.
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