"This book offers plenty of solid advice on the means of effective design brief development. But its larger value lies in Phillips distilled wisdom in how to employ the design brief as a strategic design management tool. His is a virtually sure-fire formula for increasing designs centrality to, and influence upon, corporate culture today." Michael Eckersley, Principal, Human Centered
"The subject matter of this book is so important it should be required reading in every design school."William J. Hannon, IDSA, FRSA, Professor Emeritus of Industrial Design, Massachusetts College of Art
"The Perfect Design Brief is the holy grail of the design profession. This book demonstrates how to formulate, refine and define a perfect design brief and remove any ambiguities from the communication process. Essential reading for all those who are engaged in managing design and creativity" Stephen Conlon, Managing Director, Design and Marketing Management Ltd.
"Phillips has successfully dropped design into the center of a successful business and business thinking into the center of a successful design organization." Mark Oldach, Partner and Strategist, VSA Partners, Inc.
Great price. Full of excellent tips. Bought it to accompany my text book for a design engineering class I am taking.Published on December 11, 2012 by Carole Del Vecchio
Material required to create a teaching lecture for college students. I suspect it will have material that will inspire and develop a quality learning situation.Published on January 7, 2009 by David Newcomer