Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet (Kindle Edition)

by Valerie Geller (Author)

Editorial Reviews

Review

What people are saying about Valerie Geller's Creating Powerful Radio

"I love this book and have both recommended and purchased it for a number of people - and will continue to do so."--Corny Kuehl, Executive Producer, Oprah Radio

"If you want to achieve compelling radio and increase audiences, read this book immediately! Station 97.3 in London has experienced massive growth using its methods."--Scott Solder, programme controller, LBC Radio, London

"This is the book I hope my competitors don't read. It's required reading for my staff."--Jerry Bell, managing news editor, KOA/KTLK, Denver

"Creating Powerful Radio is a fine guide for people inside the radio biz and an explanation of that biz to people outside, including the people who would like to get in. It's the kind of book where the reader thinks, 'Oh that's why they do that.' "--David Hinkley, New York Daily News

"This book helped me create Britain's most successful local radio station, with a 40 percent market share and number one in the UK. Buy it. It works!"--Keri Jones, CEO/Radio Pembrokeshire, Wales, UK

"If you want to understand what makes radio work, read this, then read it again."--Jon Faine, air personality, 774 ABC Radio, Melbourne, Australia

"Making it in broadcasting takes more than just luck. Creating Powerful Radio is your 'Road Guide' to success in radio."--Andy Vierra, program director, KNUU, Las Vegas

"Valerie Geller's first book was a triumph. It has proved to be an excellent primer for my staff. Valerie is an inspiration. If you can't get her for your station, buy this book."--John Ryan, managing director, BBC Radio, Manchester, UK

"This should be required reading in every newsroom and every radio station."--Radio World

"Creating Powerful Radio might eventually make an executive's job at a satellite formatted affiliate much tougher."
--Professor Peter Hunn, Communications Studies Department, State University of New York, Oswego

"I recommend it to everyone and I use it in my classes. I love this book."--Jo Maeder (The Rock 'N Roll Madame), air personality and instructor, New York University

"Packed with insights, well written, and fun to read. It's obvious why so many radio people consider this book a must!"--John Sawatsky, professor of journalism, Carleton University, Ottawa, ON, Canada

"Creating Powerful Radio contains valuable tips and information for presenters, managers, and programmers."--Julia Sullivan, Music & Media

"Useful and practical."--Jan Orskov, journalist, Danmarks Radio, Denmark

"It's my bible!"--Asa Paborn, program director, SBS Radio, Stockholm, Sweden

"We gave copies to the entire staff."--Viktor Worms, Antenne Bayern, Munich, Germany

"Anyone even considering a career in radio should read this!"--Adele Scheele, Ph.D, Career Strategist, author: "Skills for Success"

Product Description

Creating Powerful RadioFor Managers, Programmers and Talent* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more.* PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.

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Product Details

• Format: Kindle Edition
• File Size: 835 KB
• Print Length: 368 pages
• Publisher: Focal Press (March 22, 2007)
• Sold by: Amazon Digital Services
• Language: English
• ASIN: B001V7U7LI
• Average Customer Review: 5.0 out of 5 stars  See all reviews (9 customer reviews)
• Amazon.com Sales Rank: #35,514 in Kindle Store (See Bestsellers in Kindle Store)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars As usual Valerie Geller hits it out of the park!, June 8, 2007

By	R. Humphries "Rusty Humphries" (United States) - See all my reviews (REAL NAME)

This review is from: Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet (Paperback)

Valerie Geller has a gift for breaking down the basics of broadcasting. While being on the radio seems like it is an easy task, Valerie Geller explains very important techniques for helping the beginner all the way up to the most seasoned pro. It is a way to think about radio as a larger medium, how to use the airways as a canvas, as an art. I highly recommend this and all of Valerie's books to anyone interested in radio broadcasting. These books should be in all broadcast schools and radio stations, no matter how large the radio station is. We all need reminding of how to create powerful radio.

1 of 1 people found the following review helpful:

5.0 out of 5 stars "Powerful" is the operative word, June 4, 2007

By	Carol Archer (Los Angeles, CA) - See all my reviews

This review is from: Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet (Paperback)

"Creating Powerful Radio" is the most comprehensive work I have read on how to win in radio, and a potent weapon in any radio broadcaster's arsenal. It is well written and brimming with practical, real-world ideas that are easy to understand and implement. Its wisdom spans the nut-and-bolts to profound critical thinking rarely encountered in business today. For anyone who works, or aspires to work, in today's competitive radio landscape, Geller's essential intellingence should be required reading; if I had known in the late-1960s what I know now from reading "Creating Powerful Radio," KFRC in San Francisco would probably still be a top 40 station with a 30-share.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Essential Reading for all Broadcasters, April 14, 2007

By	Alan Eisenson (Sacramento , CA) - See all my reviews (REAL NAME)

This review is from: Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet (Paperback)

Valerie Geller is to personality radio what Mervin Block is to news writing. Reading this book is the fastest and best way to learn to successfully, deeply and intimately connect with your audience. No matter what format you're in this book will help you grow ratings.