Customer Reviews

Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet

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3 star:		(1)
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Valerie Geller is to personality radio what Mervin Block is to news writing. Reading this book is the fastest and best way to learn to successfully, deeply and intimately connect with your audience. No matter what format you're in this book will help you grow ratings.

Valerie Geller has a gift for breaking down the basics of broadcasting. While being on the radio seems like it is an easy task, Valerie Geller explains very important techniques for helping the beginner all the way up to the most seasoned pro. It is a way to think about radio as a larger medium, how to use the airways as a canvas, as an art. I highly recommend this and all of Valerie's books to anyone interested in radio broadcasting. These books should be in all broadcast schools and radio stations, no matter how large the radio station is. We all need reminding of how to create powerful radio.

"Creating Powerful Radio" is the most comprehensive work I have read on how to win in radio, and a potent weapon in any radio broadcaster's arsenal. It is well written and brimming with practical, real-world ideas that are easy to understand and implement. Its wisdom spans the nut-and-bolts to profound critical thinking rarely encountered in business today. For anyone who works, or aspires to work, in today's competitive radio landscape, Geller's essential intellingence should be required reading; if I had known in the late-1960s what I know now from reading "Creating Powerful Radio," KFRC in San Francisco would probably still be a top 40 station with a 30-share.

A brilliant book by a brilliant woman in a field not known for its brilliance. Whether you work in promotions, production, on air or management this book will help you create powerful radio. Though it leans towards Talk and takes the perspective of management more times than not it is beneficial to anyone in any aspect of the industry. (And it is true, all talent really is 6 years old!)

Not only have I heard Valerie speak, I'd follow her around with a tape recorder if I were you!!! This book and the workbook are the best! I would recommend this to the beginner as well as the seasoned radio personality!! Way to go Valerie!
Denise Pagano
WXXQ-Rockford's Country Q98.5
Morning show/Music Director

If you only read one book on Talk Radio this is the one to read. It's extremely practical. Valarie covers every little thing you will ever face in creating radio programming. Its like having radio's finest consultant for the price of the book. What a deal!

This book is a must have for anybody working in the broadcasting industry. I keep mine by my bedside and read snippets of it everyday and as a result my work is sooooooooo much better and my figures are up cos Valerie gives you all the tricks and tools of the trade you will ever need. If you are new to the industry or even if you have been in the industry for a while, this book is a must have cos it will show you ways of finding new ideas, staying on top of the game and it will stop you from going stale. it's a powerful radio bible that all educational & broadcasting institutions should encourage students & staff to read.

Eno Eruotor
Broadcast Journalist
BBC Radio Manchester

What a wonderful book! Communications students and their instructors, as well as veteran broadcasters of both radio AND TV, will recognize many, many "Ah-ha!" moments.

Hi,

This book is really about managing, coaching and speaking for auditory learners. It just happens to be in context of the radio business. Interestingly this book is better as a text-to-speech book. I find that books with lots of bullet points or recurring themes presented over and over are better as text-to-speech products.

Thanks. God Bless.

Aaron.

As someone who has always wanted to be in radio, I've been on Internet radio for almost 3 years. I want to continue to develop my skills. I came across this book by Valerie Gellerman in the library. After the first 50 pages I had read enough to know I this book in my personal library. Just making the slight changes from those 50 pages I noticed a difference in my delivery as the "generator" and better responses from the "reactors". Must have from all points of view in this industry because one never knows where their career will go. Be prepared for anything.