Creating Stores on the Web (2nd Edition) [Paperback]

Dave Greely (Author), Joe Cataudella (Author), Ben Sawyer (Author)

Book Description

Series: On the Web | Publication Date: December 30, 1999

How many Web site propietors can say they've been making money since 1993? Joe Cataudella, founder of Tronix Multimedia, can. No matter what you want to sell in your online store, Joe Cataudella has some valuable advice for you. He started Tronix (www.tronixweb.com), a 100 percent onine retail store for video games, computer games, and the hardware that runs them. Although when he began, Joe knew little about the Web or computers, through hard work and excellent customer service, today Tronic is lean, mean, and still turns a tidy profit. You now hold in your hands what he's learned. Each chapter in this second edition has been thoroughly revised and updatged to include information on the latest in Web commerce. In this book you'll find: *All-new chapters on online auctions; using Yahoo Store, Amazon zShops, and other automated store-building services; creating home-brewed stores; and advanced store-building and e-commerce software. *All the basics plus inside business information on setting up a Web store. *Hundreds of critical do's and dont's for retailing on the Web. *How to advertise, market, and promote your store. *How to process payments, avoid credit card fraud, and ship efficiently. *The fine art of inventory management. *The best software packages to use. *Legal issues to watch out for.

Editorial Reviews

Amazon.com Review

Creating Stores on the Web fills an important gap in the current crop of e- commerce books, focusing on the general challenges facing would-be online sellers and providing resource pointers for the reader to clear each hurdle. This isn't a technical book but rather a pragmatic walk through all the issues you'll face when hanging your shingle out on the Web.

This book is great for anyone who is curious about how commerce on the Web works. It provides a rather comprehensive overview of each key topic, including business models, marketing, shipping, design, and payment processing. Most readers will be introduced to issues they hadn't even considered previously. The book is chock-full of pointers to real-world sites that either illustrate approaches or provide key services like marketing or payment processing.

Aside from the process of building your own Web store, the authors introduce you to the growing list of commercial sites that enable you to build a virtual presence with little or no upfront investment. Online auctions are also covered.

There are some screen shots, but the majority of the book comprises well-organized text, bulleted lists of options, and tips. Even readers unfamiliar with the Web will follow the discussion easily and get a good grasp on the state of the art of Web selling. --Stephen W. Plain

Topics covered: Online market overview, business models, Web success stories, store design, product stocking, promotion, international sales, payment processing, electronic software distribution (ESD), shipping, online auctions, and all-in-one store builders.

From the Back Cover

How many Web site propietors can say they've been making money since 1993? Joe Cataudella, founder of Tronix Multimedia, can. No matter what you want to sell in your online store, Joe Cataudella has some valuable advice for you. He started Tronix (tronixweb), a 100 percent onine retail store for video games, computer games, and the hardware that runs them. Although when he began, Joe knew little about the Web or computers, through hard work and excellent customer service, today Tronic is lean, mean, and still turns a tidy profit. You now hold in your hands what he's learned. Each chapter in this second edition has been thoroughly revised and updatged to include information on the latest in Web commerce.

In this book you'll find:

* All-new chapters on online auctions; using Yahoo Store, Amazon zShops, and other automated store-building services; creating home-brewed stores; and advanced store-building and e-commerce software.
* All the basics plus inside business information on setting up a Web store.
* Hundreds of critical do's and dont's for retailing on the Web.
* How to advertise, market, and promote your store.
* How to process payments, avoid credit card fraud, and ship efficiently.
* The fine art of inventory management.
* The best software packages to use.
* Legal issues to watch out for.

Product Details

• Paperback: 620 pages
• Publisher: Peachpit Press; 2 edition (December 30, 1999)
• Language: English
• ISBN-10: 0201700050
• ISBN-13: 978-0201700053
• Product Dimensions: 8.8 x 7 x 1.3 inches
• Shipping Weight: 2.2 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (17 customer reviews)
• Amazon Best Sellers Rank: #680,042 in Books (See Top 100 in Books)
  • #68 in Books > Business & Investing > Small Business & Entrepreneurship > Retail Businesses

Customer Reviews

Most Helpful Customer Reviews

24 of 24 people found the following review helpful:

4.0 out of 5 stars A little misleading, but very informative., February 16, 2000

By A Customer

This review is from: Creating Stores on the Web (2nd Edition) (Paperback)

The book has numerous spelling errors, has a misleading title, and seems to be another marketing tool for Jon Cataudella's Web-Store. However, it offers a great introduction and overall picture of Online businesses. If you can ignore the obvious advertising and editing problems than is definitely worth the money. The book will point you on the right direction in starting an Online store. It does not offer any in-depth information in any specific subject but that's necessary in order to cover as many subjects as this book does.

22 of 22 people found the following review helpful:

4.0 out of 5 stars Good Overall getting started book but lacks depth, February 3, 2000

By 

Keith Winter - See all my reviews

This review is from: Creating Stores on the Web (2nd Edition) (Paperback)

This is an excellent book that I would recommend for everyone interested in putting a store on the web. However it is NOT a book that explains the actual site design aspect of making your own store. I assumed this would show how to make a store from the site designer's stand point, and this is book only covers what the store owner needs to to do get started.... It is a great book if you want to setup a store for your business, but if you are looking for a book to actually tell you how to add and setup the code or software that runs the e-commerce part of the web site, this is the wrong book.

20 of 21 people found the following review helpful:

5.0 out of 5 stars A must for anyone starting an online store, August 5, 1999

By A Customer

This review is from: Creating Stores on the Web (Paperback)

This book covers all aspects of ecommerce from secure transactions to obtaining a merchant account to accept credit cards.

Other areas covered: Marketing of your site, foreign currency, and order processing.