Not only examines how to analyze industry structure and how to determine your company's competitive position within it, but also details how to use such analysis in order to gain the competitive edge by anticipating or changing the rules of the game--even changing the game itself. Provides clear, concise solutions to some major problems such as how to describe and communicate a strategy and how to determine what's feasible and what's not, depending on your company's position. Packed with case studies from such industries as AT&T, Federal Express, United Airlines and more.
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Not only examines how to analyze industry structure and how to determine your company's competitive position within it, but also details how to use such analysis in order to gain the competitive edge by anticipating or changing the rules of the game--even changing the game itself. Provides clear, concise solutions to some major problems such as how to describe and communicate a strategy and how to determine what's feasible and what's not, depending on your company's position. Packed with case studies from such industries as AT&T, Federal Express, United Airlines and more.
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Inside This Book
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First Sentence:
In this book, we introduce and develop the idea of a company's strategic leverage. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
new product tactics, overnight package industry, microwave oven industry, industry payoffs, differentiated competitors, package delivery market, differentiated players, defensible niches, unbundling prices, price warfare, strategic leverage, limited price competition, air freight forwarders, aging market, mobility barriers, differentiated leader, limited warfare, residential segment, strategic myopia, bundled offering, industry rivalry, total industry revenues, pricing tactics, maintaining differentiation, industry conflict Key Phrases - Capitalized Phrases (CAPs): (learn more)
Federal Express, Midway Airlines, United States, Philip Morris, Harvard Business School, Regent Air, Rolls Royce, Apple Computer, General Mills, Miller Brewing, Company Competitive Position Leader, Dominant Flankers, General Motors, Service Merchandise, Texas Instruments, Becton Dickinson, Bell System, Complements Med, Massey Ferguson, Mercedes Benz New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
In this book, we introduce and develop the idea of a company's strategic leverage. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
new product tactics, overnight package industry, microwave oven industry, industry payoffs, differentiated competitors, package delivery market, differentiated players, defensible niches, unbundling prices, price warfare, strategic leverage, limited price competition, air freight forwarders, aging market, mobility barriers, differentiated leader, limited warfare, residential segment, strategic myopia, bundled offering, industry rivalry, total industry revenues, pricing tactics, maintaining differentiation, industry conflict Key Phrases - Capitalized Phrases (CAPs): (learn more)
Federal Express, Midway Airlines, United States, Philip Morris, Harvard Business School, Regent Air, Rolls Royce, Apple Computer, General Mills, Miller Brewing, Company Competitive Position Leader, Dominant Flankers, General Motors, Service Merchandise, Texas Instruments, Becton Dickinson, Bell System, Complements Med, Massey Ferguson, Mercedes Benz New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 24
books:
See all 24 books this book cites
2
books
cite this book:
- Marketing Warfare by Al Ries on 6 pages
- Going to Market: Distribution Systems for Industrial Products by E. Raymond Corey on page 246, Back Matter (1), and Back Matter (2)
- Industrial Market Structure and Economic Performance by Frederic M. Scherer on page 30, Back Matter (1), and Back Matter (2)
- Strategies for Declining Businesses by Kathryn Rudie Harrigan in Back Matter (1), Back Matter (2), and Back Matter (3)
- Principles of Marketing (Principles of Marketing) by Philip Kotler in Back Matter (1), and Back Matter (2)
See all 24 books this book cites
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