Customer Reviews

Creating Urgency in a Non-Urgent Housing Market

5 star:		(6)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

Jason Forrest provides powerful insight into the relationship between the salesperson and buyer. He walks the reader through stages of the buying process and explains how we can create an essential emotional impact.

I love that Jason gets right to the point with fresh ideas and entertaining stories. It is so easy to implement his ideas and see results immediately! The book is short and to the point and I often refer back to it.

"Creating Urgency" is for anyone that desires to increase their sales and sell more confidently. After implementing Jason's ideas, I have personally seen and continue to see great results in my sales, confidence, relationships, team building, and leadership. This is not a book you will read and forget about-it is absolutely timeless. "Creating Urgency," initially written for the housing market, is absolutely applicable to any genre of sales.

A timely and relevant message that's enjoyable to read and easy to apply. Most importantly, Jason reminds us that we are individually responsible for creating our own competitive advantage, which becomes even more urgent in down markets.

I've also heard Jason speak... i highly recommend checking out the book. It offers specific details and suggestions rather than vague ideals. Good stuff.

This book was actually given to me through a friend, but I have read a bunch of books on New Home sales and this is a good one for sure. I don't know if it quite makes my top ten list but worthy of a 5 star rating for sure. I consider my secret weapon "creating urgency" and it was refreshing to read this book and gain another perspective. The author is straightforward and truly helps you discover more about your customers needs and how to inspire them to buy! This book was a nice quick read.

Ty Wilde, author of

"Everything I Touch Turns to Sold (Advice on How to Become a Top Sales Professional From a Top Producer)"

This book is a must read for anyone in sales. I have recommended it to all of the brokers in my office. Creating Urgency is a joy to read but, more importantly, provides powerful tools for any salesman.

Jason's book, Creating Urgency (in a non-urgent housing market) is a THE must ready book for anyone involved in sales and marketing homes today! It is simple, straightforward and will truly help you discover more about your customers needs, allowing you to truly help them and make sales! As a quick read, it means you can master it quickly and apply the steps to creating urgency, immediately. Go buy the book and discover this for yourself. If you take away nothing other then his 2 most important philosophies, you will be getting more then your moneys worth!