Creating Value in the Digital Era: Achieving Success through Insight, Imagination, and Innovation [Hardcover]

Alf Chattell (Author)

Book Description

Publication Date: August 1, 1998

The business world is being transformed as digital technologies take over mundane and routine activity and make it possible to greatly increase what people can accomplish. As the basis of competition shifts from machine-intensity to human-intensity, the foundations of success in today's fast-moving global economy are the creative capacities of people.

In Creating Value in the Digital Era, Alf Chattell presents the principles of success in the emerging digital economy. New models of business are needed to provide fresh perspectives on creating and sustaining value in an economy founded on human talent. Using extensive illustrations from pioneering companies, this practical guide explains how to revolutionize your management strategies, create value for your customers, and grasp the new opportunities offered by the digital era.

Editorial Reviews

Review

'Chattell provides practical suggestions for application and examples from successful companies, but he also imparts an inspirational quality that offers a challenge to managers to utilize new ways of thinking attuned to the digital era.' - W.C. Struning, Choice --This text refers to an out of print or unavailable edition of this title.

About the Author

Alf Chattell is the director of The Syrus Group, an international research, consultancy, and communications group dedicated to assisting companies break new ground in products and services, business processes, management, human development, and technology. He is the author of Managing for the Future.

Product Details

• Hardcover: 272 pages
• Publisher: NYU Press (August 1, 1998)
• Language: English
• ISBN-10: 081471580X
• ISBN-13: 978-0814715802
• Product Dimensions: 9.5 x 6.4 x 0.9 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 2.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #6,342,329 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 4 people found the following review helpful:

4.0 out of 5 stars This book is a 'must read' for all marketing educators......, November 19, 1998

By 

Dr Jim Hamill ([e-mail]) (Scotland, UK) - See all my reviews

This review is from: Creating Value in the Digital Era: Achieving Success through Insight, Imagination, and Innovation (Hardcover)

This book is a 'must read' for all marketing educators and practitioners. According to the author, the 'old rules' of marketing no longer apply. The transformation of the business world, brought about by digital technology, is shifting the basis of competition from machine intensity to human intensity. The business contest is now a contest between future creating minds. As a consequence, the main sources of competitive advantage in the emerging digital economy are the three I's: Insight, Imagination and Innovation. Insight refers to the ability to recognize customers; their behaviors, experiences and wishes; and the ability to uncover new insights into how the application of new technology can create customer value. Imagination is the ability to develop imaginative solutions to customer needs. According to the author, fuelling the imagination of customers and giving them direct experience of what might be, is one of the most powerful sources of competitive advantage in the digital age. Innovation is the ability to deliver and implement solutions.

1.0 out of 5 stars This book is a "must avoid" .................., February 13, 2010

By 

MovieMusic (Nautical Newport) - See all my reviews

This review is from: Creating Value in the Digital Era: Achieving Success through Insight, Imagination, and Innovation (Hardcover)

Once again the title indicates the problem. "... in the digital era" is not materially different for creating value. Enhanced information storage and access are available to all, so an old tool got better. But buying and selling are fundamentally the same.

A heading says ENCOURAGE PURSUIT OF A DIFFERENT TOMORROW. I think that will tell you where the author is coming from. He "... leads transformation programmes...". Enough said.