Most corporate leaders recognize that today's increasingly wired world is dramatically changing the way they conduct business. Only a precious few grasp exactly what this means to their own operations, however, and fewer still have implemented appropriate strategies that put them ahead of the curve.
Creating Value in the Network Economy is a collection of 12 essays that originally appeared in the Harvard Business Review and that address this continuing revolution and its potential long-term impacts. Edited by Don Tapscott--whose previous, well-received books include The Digital Economy and Growing Up Digital--it assembles a series of provocative and pragmatic thoughts on the subject by such visionaries as John Hagel, Stan Davis, James Moore, and Charles Handy. Divided into three sections, the resultant works address fundamentals as they relate to the shifting nature of corporate value, the evolution of the corporation itself, and the effect all this will have on tomorrow's consumer. "Questions still outnumber answers," Tapscott cautions. "But the evidence is growing. Firms that don't reinvent their business models around the Net will be bypassed and fail." --Howard Rothman
This is a collection of Harvard Business Review
articles on the fundamentals of creating value and profit from the new knowledge-based economy. The articles, by authors such as Stan Davis, John Hagel, Charles Handy, and Regis McKenna, are grouped into three sections, the first dealing with how the Net enables values to be created in radically different ways. The second group of articles describes the new models of the integrated corporation of the industrial economy, and the third describes how knowledge of marketing is changing as new interactive relationships with customers become possible. The jury is still out on what the future will hold for the network economy, yet the editor, Tapscott, indicates that the signs are already visible that firms that do not reorganize their business activities around the Net will lose ground and fail. He says in his introduction, "In the year 2020 we are likely to look back and see that companies fell into the categories of those that 'got it' and those that didn't." Mary Whaley