Creating Value in the Network Economy [Hardcover]

Don Tapscott (Editor)

Book Description

Series: Harvard Business Review Book | Publication Date: May 1999

The Harvard Business Review has led the way in helping executives in every industry adapt to the rapidly evolving networked economy. Don Tapscott, bestselling author of The Digital Economy, collects the best articles from the Review into a resource for business leaders who want to understand how their businesses can create value and profit from the new economy. Through real-world, authoritative examples from today's leading thinkers, "Creating Value In The Network Economy" lays out the fundamentals of this new era.

"Creating Value In The Network Economy" explores all aspects of the networked business world, from the importance of trust in the virtual organization to the changing nature of customer relationships to new ways that companies can generate value through their intellectual assets. The contributors include many of the leading names from the digerati -- Regis McKenna, John Hagel, and Stan Davis -- as well as the incomparable Charles Handy.

Tapscott's thought-provoking introduction highlights the key themes and unites the articles into a complete picture of the issues businesses must address to survive -- and thrive -- in the networked business world. "Creating Value In The Network Economy" helps us to see and understand the new and still-emerging customs, social norms, laws, and institutions that surround the creation of wealth in the networked economy.

Editorial Reviews

Amazon.com Review

Most corporate leaders recognize that today's increasingly wired world is dramatically changing the way they conduct business. Only a precious few grasp exactly what this means to their own operations, however, and fewer still have implemented appropriate strategies that put them ahead of the curve.

Creating Value in the Network Economy is a collection of 12 essays that originally appeared in the Harvard Business Review and that address this continuing revolution and its potential long-term impacts. Edited by Don Tapscott--whose previous, well-received books include The Digital Economy and Growing Up Digital--it assembles a series of provocative and pragmatic thoughts on the subject by such visionaries as John Hagel, Stan Davis, James Moore, and Charles Handy. Divided into three sections, the resultant works address fundamentals as they relate to the shifting nature of corporate value, the evolution of the corporation itself, and the effect all this will have on tomorrow's consumer. "Questions still outnumber answers," Tapscott cautions. "But the evidence is growing. Firms that don't reinvent their business models around the Net will be bypassed and fail." --Howard Rothman

From Booklist

This is a collection of Harvard Business Review articles on the fundamentals of creating value and profit from the new knowledge-based economy. The articles, by authors such as Stan Davis, John Hagel, Charles Handy, and Regis McKenna, are grouped into three sections, the first dealing with how the Net enables values to be created in radically different ways. The second group of articles describes the new models of the integrated corporation of the industrial economy, and the third describes how knowledge of marketing is changing as new interactive relationships with customers become possible. The jury is still out on what the future will hold for the network economy, yet the editor, Tapscott, indicates that the signs are already visible that firms that do not reorganize their business activities around the Net will lose ground and fail. He says in his introduction, "In the year 2020 we are likely to look back and see that companies fell into the categories of those that 'got it' and those that didn't." Mary Whaley

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Product Details

• Hardcover: 256 pages
• Publisher: Harvard Business Press (May 1999)
• Language: English
• ISBN-10: 0875849113
• ISBN-13: 978-0875849119
• Product Dimensions: 9.5 x 6.4 x 1 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 3.3 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #2,393,093 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

5.0 out of 5 stars An Excellent Guide - For Today and Tomorrow, November 1, 1999

By A Customer

This review is from: Creating Value in the Network Economy (Hardcover)

This collection of articles provides an excellent overview of the key changes occuring in the network economy.

Tapscott's introduction alone is worth the price of the book, as he succinctly and insightfully overviews and integrates the primary issues affecting today's businesses in the new economy.

The selected articles explore critical issues, including the changes in what consumers value and the implications for new and existing busineses; the disaggreagtion of firms and the creation of digital networks; and the shift in power from suppliers to buyers and the imperatives for businesses if they are to gain buyers' long-term trust and loyalty.

Some of the articles may be "old" as measured by publication date, but the concepts contained in them certainly are not. This book is definitely worth reading if you're trying to build a lasting corporation in the network economy.

(on the other hand, for those looking to just get rick quick, there's always "Daytrading Success Secrets")

2 of 2 people found the following review helpful:

1.0 out of 5 stars Very disappointed that articles are ancient history, July 2, 1999

By 

David E. Hess (Harrisburg, PA USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Creating Value in the Network Economy (Hardcover)

I usually enjoy Dan Tapscott's books, but this one disappointed me because only 2 of the 12 articles in the book were written in 1998. The remainder date back to as early as 1993-- ancient history in the Internet world.

1 of 1 people found the following review helpful:

1.0 out of 5 stars Too little new insight.., August 1, 1999

By A Customer

This review is from: Creating Value in the Network Economy (Hardcover)

Most of the articles are too old. There have been so many new developments in the past few ..months.... couple years may be--while many articles were written before 1998!