Creating the Virtual Store: Taking Your Web Site from Browsing to Buying [Paperback]

Magdalena Yesil (Author)

Book Description

ISBN-10: 0471164941 | ISBN-13: 978-0471164944 | Publication Date: November 8, 1996 | Edition: 1

Countless companies all over the world now have their own Web sites where people can explore and evaluate their goods and services. Now the trick is to turn those who are "just looking" into buyers by offering the ability to make cash transactions over the Internet. Thanks to companies like CyberCash, Digicash and First Virtual, this technology now exists, but businesses still have to learn how to transform their Web pages into "Virtual Stores". In this book Magdalena Yesil, a co-founder of CyberCash, shows businesses how to convert their existing Web sites into commercial venues that can handle sales and payments directly over the Internet. The book covers everything from budgeting and planning, to selecting the appropriate technologies for creating a virtual store, to advertising, promotion and sales.

Editorial Reviews

From Library Journal

Cofounder of CyberCash, Yesil has been at the forefront of net commerce. Here she offers a high-level, nontechnical discussion of virtual stores, online shopping experiences, maintaining customer relations, and virtual payments. While the contents is overtly commercial, this book raises concepts that all librarians need to consider, since the net has forced all libraries into the "information marketplace." This book can help you understand that environment.
Copyright 1997 Reed Business Information, Inc.

From the Publisher

Countless companies all over the world now have their own Web sites where people can explore and evaluate their goods and services. Now the trick is to turn those who are "just looking" into buyers by offering the ability to make cash transactions over the Internet. Thanks to companies like CyberCash, Digicash and First Virtual, this technology now exists, but businesses still have to learn how to transform their Web pages into "Virtual Stores". In this book Magdalena Yesil, a co-founder of CyberCash, shows businesses how to convert their existing Web sites into commercial venues that can handle sales and payments directly over the Internet. The book covers everything from budgeting and planning, to selecting the appropriate technologies for creating a virtual store, to advertising, promotion and sales.

See all Editorial Reviews

Product Details

• Paperback: 384 pages
• Publisher: Wiley; 1 edition (November 8, 1996)
• Language: English
• ISBN-10: 0471164941
• ISBN-13: 978-0471164944
• Product Dimensions: 9.2 x 7.5 x 1 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #2,388,663 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

26 of 27 people found the following review helpful:

3.0 out of 5 stars It's amazing how fast this area is moving, August 5, 1998

By A Customer

This review is from: Creating the Virtual Store: Taking Your Web Site from Browsing to Buying (Paperback)

I just finished reading this book. Prior to it, I read a "dummies" book on the same subject. I was amazed at how little incremental knowledge was included in this book. I learned alot about Cybercash, but I'm not sure I wouldn't have rather learned about secure transactions, credit card processing, and online marketting skills.

I've learned more in one evening of setting up an online store than I did reading this book.

Sometimes I think the mark of a good book is how it works as a reference material. This book fails in this area. Much of the information in the book is already out of date, and many of the reference sites aren't in business anymore (there is one cybermall to which half a chapter is devoted that is no longer in business).

I'd look elsewhere. I'm going to buy some others right now.

1 of 3 people found the following review helpful:

5.0 out of 5 stars Excellent resource for commercial web sites, June 16, 1997

By A Customer

This review is from: Creating the Virtual Store: Taking Your Web Site from Browsing to Buying (Paperback)

I thought I'd learn some of the technical nitty gritty about electronic transactions from this book (the author is a founder of Cybercash), but was pleasantly surprised at how much good business information is also there. Lots of facts, many myths dispelled, and an enjoyable book to read. This is an excellent reference for the world of electronic commerce

2 of 8 people found the following review helpful:

3.0 out of 5 stars It's already old., March 14, 1999

By A Customer

This review is from: Creating the Virtual Store: Taking Your Web Site from Browsing to Buying (Paperback)

takes too much of my tim