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3 Reviews
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Average Customer Review
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1 of 3 people found the following review helpful:
5.0 out of 5 stars
Excellent resource for commercial web sites
I thought I'd learn some of the technical nitty gritty about electronic transactions from this book (the author is a founder of Cybercash), but was pleasantly surprised at how much good business information is also there. Lots of facts, many myths dispelled, and an enjoyable book to read. This is an excellent reference for the world of electronic commerce
Published on June 16, 1997
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26 of 27 people found the following review helpful:
3.0 out of 5 stars
It's amazing how fast this area is moving
I just finished reading this book. Prior to it, I read a "dummies" book on the same subject. I was amazed at how little incremental knowledge was included in this book. I learned alot about Cybercash, but I'm not sure I wouldn't have rather learned about secure transactions, credit card processing, and online marketting skills. I've learned more in one...
Published on August 5, 1998
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26 of 27 people found the following review helpful:
3.0 out of 5 stars
It's amazing how fast this area is moving,
By A Customer
This review is from: Creating the Virtual Store: Taking Your Web Site from Browsing to Buying (Paperback)
I just finished reading this book. Prior to it, I read a "dummies" book on the same subject. I was amazed at how little incremental knowledge was included in this book. I learned alot about Cybercash, but I'm not sure I wouldn't have rather learned about secure transactions, credit card processing, and online marketting skills. I've learned more in one evening of setting up an online store than I did reading this book. Sometimes I think the mark of a good book is how it works as a reference material. This book fails in this area. Much of the information in the book is already out of date, and many of the reference sites aren't in business anymore (there is one cybermall to which half a chapter is devoted that is no longer in business). I'd look elsewhere. I'm going to buy some others right now.
1 of 3 people found the following review helpful:
5.0 out of 5 stars
Excellent resource for commercial web sites,
By A Customer
This review is from: Creating the Virtual Store: Taking Your Web Site from Browsing to Buying (Paperback)
I thought I'd learn some of the technical nitty gritty about electronic transactions from this book (the author is a founder of Cybercash), but was pleasantly surprised at how much good business information is also there. Lots of facts, many myths dispelled, and an enjoyable book to read. This is an excellent reference for the world of electronic commerce
2 of 8 people found the following review helpful:
3.0 out of 5 stars
It's already old.,
By A Customer
This review is from: Creating the Virtual Store: Taking Your Web Site from Browsing to Buying (Paperback)
takes too much of my tim
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Creating the Virtual Store: Taking Your Web Site from Browsing to Buying by Magdalena Ye?il (Paperback - November 8, 1996)
Used & New from: $0.01
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