Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com's Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.
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3 of 3 people found the following review helpful:
4.0 out of 5 stars
E-Business Review,
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Amazon Verified Purchase(What's this?)
This review is from: Creating a Winning E-Business (Paperback)
This book can open a person's mind to see how many opportunities actually exist out online. This book is general, which gives a broad view of what is needed in a online business, and what's recommended. But this book is a little out of date, published 2006. This book does not get into the technical aspects of online business, but it does provide enough knowledge to commence a business strategy.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Good book,
This review is from: Creating a Winning E-Business (Paperback)
I had to get this book for a college course, and i will be keeping it for a refference guide. This is a great book, and really goes into depth on the fundimentals of building an outstanding e-business from the ground up. If you are serious about starting a buisness, than buy this book!
2.0 out of 5 stars
Super lame,
By
Amazon Verified Purchase(What's this?)
This review is from: Creating a Winning E-Business (Paperback)
Low quality book. Feels out of touch. Avoid if possible.
It does convey some core concepts fairly well.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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usability guidelines, situational analysis, solution partners, online dispute resolution, active capital, affiliate management network, using online search tools, further investigating the topics, mixed hierarchical structure, streaming media ads, use online search tools, embedded text links, storefront software, sub view, unauthorized network access, clickable table, site storyboard, affiliate agreement, pitch document, backpacking tours, resources that might help, managed hosting, other relevant resources, marketing mix model, wilderness survival training Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Operating Your E-Business, Understanding Web Technologies, Understanding E-Business, Rackspace Managed Hosting, Marketing Your E-Business, E-Business Plan, Research-Based Web Design, Second Edition, Multiple Choice Questions, Student Online Companion Check, Winning E-Business, Starve Ups, End Notes, Round Table Group, False Questions, Press Release, Third Voice, Getting Your E-Business Off the Ground, World Wide Web Consortium, Small Business, Designing Your Web Site, Defining Your E-Business Idea, Key Terms, Taking Advantage of Affiliate Marketing Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
usability guidelines, situational analysis, solution partners, online dispute resolution, active capital, affiliate management network, using online search tools, further investigating the topics, mixed hierarchical structure, streaming media ads, use online search tools, embedded text links, storefront software, sub view, unauthorized network access, clickable table, site storyboard, affiliate agreement, pitch document, backpacking tours, resources that might help, managed hosting, other relevant resources, marketing mix model, wilderness survival training Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Operating Your E-Business, Understanding Web Technologies, Understanding E-Business, Rackspace Managed Hosting, Marketing Your E-Business, E-Business Plan, Research-Based Web Design, Second Edition, Multiple Choice Questions, Student Online Companion Check, Winning E-Business, Starve Ups, End Notes, Round Table Group, False Questions, Press Release, Third Voice, Getting Your E-Business Off the Ground, World Wide Web Consortium, Small Business, Designing Your Web Site, Defining Your E-Business Idea, Key Terms, Taking Advantage of Affiliate Marketing Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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