Creating: A practical guide to the creative process and how to use it to create anything - a work of art, a relationship, a career or a better life. [Paperback]

Robert Fritz (Author)

Book Description

Publication Date: March 31, 1993

Whether you wish to create a work of art, a novel, a thriving business, nourishing relationships, or a deeply satisfying life, Robert Fritz, composer, artist, writer, and entrepreneur, reveals the guiding principles that can empower you to reach your goals.

Editorial Reviews

Review

'Robert Fritz is without doubt one of the most original thinkers today on the creative process in business, the arts, science, and life in general. His work has deeply impacted my life and the lives of many of my colleagues. Unlike many who write as outside experts about 'creativity', Robert Fritz takes you inside: the secrets of creating as understood by a master musician, artist and composer.'
Peter Senge, author of The Fifth Discipline --This text refers to an out of print or unavailable edition of this title.

From the Publisher

The author of this book is simply amazing: he's a composer,a filmmaker, an author. and the founder of a busines (among other things!). So if anybody knows about the creative proces, it's Robert Fritz. He is also the author of another well-known book called THE PATH OF LEAST RESISTANCE, which also helps you to become a creative force in your own life. We all have the power to create what we want in our lives--but sometime we need a little help to get started. Robert Fritz gives us the help that we need.---E. Zack, Senior Editor, The Ballantine Publishing Group

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Product Details

• Paperback: 320 pages
• Publisher: Ballantine Books (March 31, 1993)
• Language: English
• ISBN-10: 0449908011
• ISBN-13: 978-0449908013
• Product Dimensions: 5.5 x 0.5 x 8.5 inches
• Shipping Weight: 14.9 ounces (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #187,622 in Books (See Top 100 in Books)

More About the Author

Robert Jordan Fritz (born 1943 in Cambridge, Massachusetts) is an author, composer, filmmaker, and management consultant. He is known for his development of "structural dynamics," the study of how structural relationships impact behavior from individuals to organizations. His book The Path of Least Resistance and subsequent books develop the theory and application of structural dynamics and the creative process.

BIOGRAPHY
Robert Fritz studied music composition and theater at the Boston Conservatory of Music where he earned a BM and MM in composition. He also studied on scholarship at the Darmstädter Ferienkurse, Germany. He studied cinematography at Maine Media Workshops formerly Rockport Workshops. In the late 1970s, Peter Senge, Fritz, David Peter Stroh and Charles F. Kiefer founded Innovation Associates, a management consulting firm. Fritz's study of music composition along with his close contact with Senge's work in system dynamics, became a major influence for his exploration of the relationship of structure to behavior. His books on structural dynamics are based on his pioneering work with Blue Shield of California, La France, Harvard Vanguard, IBM China, and Ortynsky Automotive among others.

Structural dynamics has been used extensively in corporations, education, and third-world development. The Uganda Rural Development and Training Programme adopted this visionary approach as its fundamental operating principle. In 2009, URDT won recognition for its programmes from the Bill & Melinda Gates Foundation for Changemakers "Cultivating Innovation: Solutions for Rural Communities". Fritz has worked with the Swedish governmental agency Vinnova. He has consulted with the US Department of Defense Special Ops on issues of terrorism, and has also introduced his work to the US Air Force and Department of Transportation. The Managerial Moment of Truth (co-authored by Bruce Bodaken) was chosen as one of BusinessWeek best books of 2006, and Harvard Business Review placed it on their executive reading list.

Structural dynamics has also been used in public school systems as chronicled in School Leaders Building Capacity from Within (Corwin Press) by Leonard C. Burello, Lauren P Hoffman, and Lynn E. Murray. In his book, Schools That Learn: A Fifth Discipline Fieldbook for Educators, Peter Senge features Fritz's structural approach as well.

Fritz has created two separate careers, one as a consultant and the other one as composer and filmmaker. As a composer, Fritz has won commissions from groups such as Collage and Dutch Radio. He has composed music for film, TV, and theater, as well as CDs. Two of his arrangements appear on Celtic Ladies, which topped Billboard Magazine (2007-2008 World Music).

Fritz has made documentaries for government, industry, and television, has written and directed three feature-length films, has directed and co-hosted Creating (a TV series made for a Canadian network), and directed episodes of the PBS series LeaderTalk with Garrison Krause, for which he also composed the theme music. Fritz wrote and directed the TV series Vermont Stories. He created the multi-media work She Was A Dancer for the Brattleboro Museum and Art Center. Overload, a narrative feature film written and directed by Fritz has won nine awards including an Indie Spirit Award in Recognition of Distinguished Accomplishment from The Boston International Film Festival, a Merit Award from the Los Angeles Cinema Festival of Hollywood, and Fritz won Best Screenplay and Best Original Score in the made for television category from the Los Angeles Movie Awards.

WORK:
---Structural dynamics---
Structural dynamics is the study of how structural constructs lead to predictable behavioral patterns, otherwise known as macrostructural patterns, the long-range patterns that reoccur in a person's life. Two basic patterns can be observed: oscillating and advancing. These two predictable patterns occur in quite specific and unique ways; and in each instance the same steps and the same sequence can be observed in every aspect of personal and professional life. The oscillating pattern emerges when a person, team, or organization takes action to accomplish a goal; and after achieving the desired result a reversal occurs. Examples illustrating this sequence include the business success that eventually leads to a financial loss, the great love that ends with a break-up, the successful project that turns into an undesirable predicament. In contrast, the advancing pattern creates momentum when outcomes are achieved, and accomplishment builds a platform for future success.

---Tension-resolution systems---
Underlying structures cause these behavioral patterns. The basic structural unit is the "tension-resolution system". In musical composition, harmonic tension behaves as a structural dynamic when it seeks resolution. Similar tension-resolution systems appear in behavioral macrostructural patterns. In the oscillating pattern, opposing tension-resolution systems dominate, and "non-equilibrium" occurs when the desired outcome is achieved. Structurally, the opposing tension resolution system remains and resolving it requires moving away from the achievement. In the advancing pattern, a single tension-resolution system dominates, and equilibrium occurs by achieving the desired outcome, the structural point at which the desired state and the actual state are equal. From these observations, this principle was developed: the underlying structure of anything determines its behavior. Without a change of underlying structure, change efforts fail, and the original behavior patterns reoccur. This explains why many sound change efforts fail within organizations. Organizational oscillating patterns occur when building up capacity, then downsizing, then building up capacity again; or centralizing decision making, de-centralizing decision making, and then centralizing it again; or focusing on long-term growth, then refocusing on short-term demands, and later refocusing on long-term growth again. When an underlying organizational structure leads to oscillation and remains unchanged, the structure rejects any change effort in a similar way that a body rejects an implanted organ. Conversely when a change of underlying structure designed to support advancement occurs, any subsequent change effort increases the likelihood of success and sustainability.

---The creative process---
Fritz developed his ideas about the creative process from the arts rather than psychology, making a distinction between the creative process and creativity. Creativity usually focuses on idea generation and comes from suspending the norm. However, Fritz argues that to advocate withholding critical judgment in favor of free association, brainstorming, or other systems in an effort to bypass the usual thought processes will not guarantee successful creativity or accomplishment of the goal. In the arts a consummate professional must produce consistent quality outcomes and meet rigid deadlines. Rather than freeing the mind, an artist focuses the mind, often by using structural tension--the relationship between two related data points. With repeated application and refinement what was once the unusual then becomes the usual. A desired outcome or goal, the first data point is contrasted with its relational current reality, the second data point. As the creative process begins, a difference exists between the desired state and the actual state, and this difference creates a useful tension. The composed tension is not psychological nor is it associated with stress, anxiety, or pressure. Rather it is structural. Clarity about the desired outcome and the actual situation, establishes a structural tendency that moves the structure toward tension resolution; and strongly motivates the best actions to achieve the desired outcome. The actions may be conventional. But often inadequate resources limit the conventional means to accomplish goals. Therefore, invention and innovation emerge naturally bringing forth new ways to accomplish goals. Fritz argues against glorifying inspiration. Professionals can create irrespective of their circumstances. Ideas about structure and the creative process fundamentally underscore Fritz's observations that like other structures, the mind seeks equilibrium. By nature, the mind desires a state of equilibrium and attempts to create order out of disorder. Fritz advocates using the mind to compose a structured state of non-equilibrium (structural tension) in order to originate new ideas. The mind then generates structurally relevant ideas which do not emerge using usual thought processes.

---Problem-solving vs. creating---
Fritz argues for a distinction between problem-solving and creating. Problem-solving is taking actions to have something go away: the problem. While problem-solving has its place, as a persistent approach, it limits accomplishment. The elimination of a problem does not mean that the desired result can be created. As distinguished, solving a problem does not by design lead to a creation. Creating is taking action to bring into being that which does not yet exist: the desired outcome.


FILM AWARDS
---Overload---
* Boston International Film Festival - Indie Spirit Special Recognition Award
* Los Angeles Reel Film Festival Honorable Mention
* Honolulu Film Festival Aloha Accolade Award for Excellence in Filmmaking
* Los Angeles Cinema Festival of Hollywood Award of Merit for Narrative Feature
* Accolade Competition Award of Merit
* Los Angeles Movie Awards Award of Excellence (television), Best Original Score, Best Screenplay, Best Actress (for Katherine Partington)

Customer Reviews

Most Helpful Customer Reviews

42 of 43 people found the following review helpful:

5.0 out of 5 stars Getting the results you want, March 27, 2000

By 

Channing Grigsby (N. California) - See all my reviews

This review is from: Creating: A practical guide to the creative process and how to use it to create anything - a work of art, a relationship, a career or a better life. (Paperback)

I bought this book because creating always felt like a white-hot, hit or miss, lightning flash, that also felt dangerous and fearful, like having to step off a cliff into thin air. Author of The Path of Least Resistance, Robert Fritz, in Creating, says thin air is good. And -- gulp -- he's right. For Fritz, creating is an ordinary and understandable skill we can learn -- and we can, he says, learn to do it better and more often. He's right about that, too. He says creating is getting the results we want in any area of our lives -- work projects, art work, career, relationships, community. It is a process with form and shape. It's not problem-solving, or reaching for the unusual, or about inventiveness or "creative ability." Anyone can do it. And he outlines nine stages of the process, from conception to living with what you create. Creating ranges far, around and through the subject, offering practical approaches and even a warm-up guide, and he deals with hindrances like the discrepancies between "Ideal-Belief-Reality" that get in the way. If this book helps you surface what he calls "invisible beliefs" that get in the way of what you want in life, it's worth three times the price. Fritz argues creating is not discovery. Some people take his seminar to discover what really matters to them, but as he says, that idea "presumes that what matters somehow already exists (p. 118)." Creating brings into existence something that did not exist before, makes something from nothing. This book is broader and deeper than the typical how-to-create book -- it doesn't talk about brainstorming or problem-solving or creativity. It describes how to become aware of the process and some of its pitfalls, and how to do it in a way that helps you get the results you want. I have no problem with a point of view that our ideas can help or hinder us in getting what we want. For those who do, this book may open their eyes.

24 of 28 people found the following review helpful:

4.0 out of 5 stars Pragmatic, demystification, just slightly marred, February 12, 2004

By 

"thecompostlady" (Okanagan, B.C.) - See all my reviews

This review is from: Creating: A practical guide to the creative process and how to use it to create anything - a work of art, a relationship, a career or a better life. (Paperback)

This book sets out to demystify creating, to pragmatically assist the reader in learning ideas and processes that can be applied to creating works of art, craft, business, et cetera. It's well worth reading for that pragmatic purpose. The first chapter sample, available on "look inside" on this web site, gives a good sample of Fritz' approach, uncluttered by the flaws noted in later sections of the book. He emphasized some steps and aspects of process that I wasn't so starkly aware of. I've created effective cartoons, articles, essays, songs, clothing designs, gardens, et cetera, but this book could help in becoming much more productive.

Some sections of the book launch into an attack on cultural assumptions. Bravo. Most of it was valid in supporting his approach to creating. However, I was uncomfortable with some of his extreme statements about certain disciplines and cultural traditions. He seemed to dismiss all of psychotherapy, and take some cheap shots, for instance, rather than limiting his comments to self-indulgent and deluded approaches. He overgeneralized and thus misrepresented other cultural traditions, ideas, and disciplines. For example:

"While meditation and psychotherapy may have replaced tranquilizing and recreational drugs, all of them presume you are entitled to feel good, even if you need to dull your senses and color reality to find happiness, self-love and fulfillment." p122 Fawcett edition, 1991

On the contrary, I would argue, going through a course of therapy based on Alice Miller's (sample title: Thou Shalt Not be Aware) views might allow and traumatized individual to function in life without enduring constant shaming, flashbacks, and emotional paralysis. It can be important to examine emotions, and feel good at times. Also the meditation I have personal experience of, mindfulness and insight meditation, as described by Chogyam Trungpa (sample title: Meditation in Action) and others are not about brainwashing oneself or dulling the senses. In fact, mindfulness meditation is likely to lead to some of the same insights and awareness Fritz describes in his discussion of the mind, separation, and so on. Fritz would do better if he didn't dismiss everyone else's work. Yes, it's true that people can get too focused on transient emotions and fixing the self. However, meditation and psychotherapy do still have something to offer, keeping in mind the 80/20 rule -- most of everything is crap, so buyer beware.

Ironically, right after Fritz' section on the lack of necessity to choose a right worldview, he launches into what is obviously his worldview. Oh, he has a disclaimer, and he's not dogmatic at that particular moment, but still, throughout the book, he does argue for his views of how things work, what will be if you follow his process. My suggestion: just ignore his adamant, paternalistic ranting, see through it, and go for his basic ideas, which are useful even though he has an obnoxious personality and a bit of a ham-fisted way of throwing around generalizations.

If you want to create something, this book can challenge you in a useful way.

6 of 6 people found the following review helpful:

5.0 out of 5 stars Great ideas, though not a totally reader-friendly book!, February 28, 2001

By 

K.G. Cuzzin "K.G.Cuzzin" (Norwich, CT USA) - See all my reviews

This review is from: Creating: A practical guide to the creative process and how to use it to create anything - a work of art, a relationship, a career or a better life. (Paperback)

I had to give it five stars because it did such a job stimulating me with its new ideas about creating. At times it's slow to pore over. You're excited at the stuff you're learning, but the prose feels a bit tedious, so it's like being chin-deep in water and wanting to race ashore for something great. But this book's concepts, about the structure of creating, are so mind-blowing to us "creatives" that it's a must to sit and take it a swallow at a time. Fritz's challenging ideas allowed me to expand my thinking about myself, to see myself not as a writer but as a creating person (one of whose creating modes is writing). My promotion of my written materials is an act of creating. So is the plan I'm putting together for my life. Wow!