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Creative Action in Organizations: Ivory Tower Visions and Real World Voices [Hardcover]

by Cameron M. Ford, Denny Gioia

Price: $162.00 & FREE Shipping. Details
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Book Description

July 18, 1995 0803953496 978-0803953499
Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.


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