Creative Advertising, New Edition [Paperback]

Mario Pricken (Author)

Book Description

Publication Date: June 23, 2008

"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."—Adweek

Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color

Editorial Reviews

About the Author

Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He lives in Germany.

Product Details

• Paperback: 272 pages
• Publisher: Thames & Hudson; Second Edition edition (June 23, 2008)
• Language: English
• ISBN-10: 0500287333
• ISBN-13: 978-0500287330
• Product Dimensions: 11.3 x 9.9 x 0.8 inches
• Shipping Weight: 3.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #24,972 in Books (See Top 100 in Books)
  • #61 in Books > Business & Investing > Marketing & Sales > Advertising

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Customer Reviews

Most Helpful Customer Reviews

4 of 5 people found the following review helpful:

5.0 out of 5 stars Handy and full of great ideas, June 27, 2008

By 

M. Krstanovic (Melbourne, Victoria, Australia) - See all my reviews
(REAL NAME)   

This review is from: Creative Advertising, New Edition (Paperback)

I expected this book would contain some cool ads and lots of boring text about advertising. I was pleasantly surprised to find that it is actually full of awesome examples of ads, pretty much from cover to cover.

It also contains a good How To guide to help eliminate 'art directors block', based on methods used by the creators of the ads featured throughout this book.

A very good buy with lots of pages of 'wow'.

5.0 out of 5 stars MORE THAN I EVER EXPECTED, August 14, 2011

By 

MNRA - See all my reviews

Amazon Verified Purchase

This review is from: Creative Advertising, New Edition (Paperback)

This book is just like riding a bike or using a mobile phone: you enjoy the sensation while not considering the process. Providing fresh knowledge about what professionals do in practice, it leads you into what is called creative advertising. Step by step questions and suggestions with real live examples. I have never seen anything like it. If advertising interests you, make time for it!

5.0 out of 5 stars A delight, May 12, 2010

By 

Rachael Page "cre8ivenonfiction" (Sydney) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Creative Advertising, New Edition (Paperback)

This book covers the past on advertising, why ideas are good, how they're created, and has a vast amount of questions you can work through to create your own adverts. I have this on my lounge table, it's good to flick through and guests like it too. What it doesn't really cover is the new age of advertising as in social networking and complex new technology campaigns. No book can cover the future though, so that's not a criticism. A great book, well worth the cash!