This work focuses on the idea that good advertising always starts with understanding of people and an awareness of their needs. It moves through the creative process step-by-step, first focusing on the creative person, then on strategy and problem solving.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
A Necessary Resource for Communication, Advertising, PR, and Layout Design Majors!!!,
This review is from: Creative Strategy in Advertising (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism) (Paperback)
I have had much success with this book. My professor is the editor of a widely read prestigious magazine, and she truly believes in this text. Our class has welcomed many guest speakers in the fields of Advertising, PR, and Design who all reviewed this text and found its contents to support what they practice in their professional work.
It does have some content that is slightly outdated, but with such rapid upgrades in software, this is expected. This will be one book from college I will not likely sell back!
1 of 3 people found the following review helpful:
5.0 out of 5 stars
It's a Keeper,
By A Customer
This review is from: Creative Strategy in Advertising With Infotrac (Paperback)
I am a first year advertising student at Georgian College, Canada and we used this book for our copywriting class. Our teacher reccomended we keep it for future reference and that is what I will definetly do. This book was very easy to read and informative.
0 of 2 people found the following review helpful:
4.0 out of 5 stars
Accurate Description--little late.,
By Julex (Charlotte, NC USA) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Creative Strategy in Advertising (Paperback)
It took longer than my other books to arrive but when it did it was in used condition as description said. Sastified overall.
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