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8 of 9 people found the following review helpful:
3.0 out of 5 stars
A good general book, particularly if you are starting out,
By CD Collector "BG" (New Zealand) - See all my reviews
This review is from: Creative Arts Marketing (Paperback)
If you are starting out in arts marketing, I think this book provides a good beginning. I was disappointed that there were no author biographies because I wonder what the authors "hands on" experience in the industry has been. I found some of the definitions a little limited in their scope. From someone who is an arts marketer and needs to turn theories into dollars, I found the book to be OK and solid in its advice, rather than ground breaking or terribly innovative.
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Creative Arts Marketing, Second Edition by Elizabeth Hill (Paperback - August 4, 2003)
$65.95 $53.78
In Stock | ||