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The Creative Business Guide to Running a Graphic Design Business (Updated Edition) Updated Edition Edition
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Top Customer Reviews
While I find some of the other design business books I have read (and reviewed) go into more depth in specific areas, this book covers quite a range of content and manages to still go into farily great detail.
I checked this book out from the library and kept it until I started racking up the fines... then I came here and bought it.
If you want to put together a business plan (and you should if you want to start a business), then use this book to help you by looking at the following chapters:
1. A Solid Foundation
2. Structure and Facilities
12. Pricing Your Services
15. Financial Issues
After you prepare your business plan and have your business up and running, then you'll be able to:
14. Grow the Business
16. Personal Issues (Cash Out).
I particularly liked the Case Study #6 in Appendix 2 (Failing to Institutionalize the Company). And Appendix 3 (A Designer's Short Course on Marketing) was very well done. Chapter 10 on "Promoting" was very well done given the amount of pages devoted to it.
I was a bit disappointed with the Sample Business Plan Form included in Appendix 4. But the book is not exactly set up to cater to people trying to write a business plan. So I can't be too critical here.
This book is packed full of content regarding the business of graphic design (and small business, in general). It will be well worth your time in reading it if you have any interest in small business. 5 stars!
Get your name out there with all the handy tips and tricks described within.
Most Recent Customer Reviews
One good thing about this book is that it's comprehensive.
Still, I recommend that you buy other books on the topic as well. Read more
One of my favorites, its absolutely helpfull and usefull, doesn't matter if you are outside U.S.
I put in practice many advices from this book to start my graphic design... Read more
Love it! I had the previous version but I loaned it to a friend and never got it back :-(. This is an excellent book if you're thinking about started a graphic design business or... Read morePublished on June 13, 2010 by J. Edwards
The Creative Business Guide to Running a Graphic Design Business is a pick for graphic design and business libraries alike, offering the first in-depth management guide for the... Read morePublished on February 15, 2010 by Midwest Book Review
This book has a lot of examples and is a keeper. This was a required text in one of my college courses and was a fun easy read. Read morePublished on July 9, 2008 by B. Switzer