|
|||||||||||||||||||||||||||||||||||
|
1 Review
|
Average Customer Review
Share your thoughts with other customers
Create your own review
|
|
Most Helpful First | Newest First
|
|
25 of 27 people found the following review helpful:
2.0 out of 5 stars
More commonplace than it is creative,
By A Customer
Amazon Verified Purchase(What's this?)
This review is from: The Creative Communicator: 399 Ways to Make Your Business Communications Meaningful and Inspiring (Paperback)
While this book might be useful to stretch the minds of managers seeking alternate ways to "reach out to" customers and employees, the title makes it easy to mistake the book for a guide to INNOVATIVE business WRITING, which it clearly is NOT. It is also not a place to get on the path to creating communications that are really "outside the box." Many of the 399 ideas given are commonplace nowadays and as a reader I found myself getting irritated that I had to spend $14.95 to read about marketing gimmicks I have already been the recipient of many times. To summarize, I felt this book was dated...not particularly well laid-out... and the few illustrations/cartoons peppered throughout were often printed too small to understand easily. I plan to return this book.
|
|
Most Helpful First | Newest First
|
|
The Creative Communicator: 399 Ways to Make Your Business Communications Meaningful and Inspiring by Barbara A. Glanz (Paperback - December 1, 1997)
Used & New from: $0.01
| |
| ||
