Creative Direct Mail Design: The Guide and Showcase [Paperback]

Sheree Clark (Author), Wendy Lyons (Author)

Book Description

Publication Date: February 1998

Features secrets for staying on the cutting-edge of the industry as revealed by nine of the world's top direct mail designers known for creating direct mail that gets results. Great tips from copywriters and client service people whose talents contribute to the success of a direct mail campaign are also included.

The nine projects highlighted feature successful direct mail campaigns including: --business-to-consumer --business-to-business --invitations/announcements --special event promotions --postcards --catalogs --nonprofit/association mailings --development/fund-raising mailings --three-dimensional direct mail

A gallery showcasing hundreds of the most clever direct mail pieces follows each section. Designers, corporate executives, and small business owners are among the many professionals who will discover exciting ways to get results with direct mail.

--This text refers to an out of print or unavailable edition of this title.

Editorial Reviews

About the Author

Sheree Clark and Wendy Lyons have worked together on several projects over the years, but Creative Direct Mail Design is the first book they've co-authored.

Sheree Clark is a native of Saratoga Springs, New York. Since 1985, she has been a principal of Sayles Graphic Design in Des Moines, Iowa. She has written numerous articles for graphic arts trade publications and published her first book in 1984--a history project for Drake University. Clark holds a B.S. in Retail Marketing from Rochester Institute of Technology and a master's degree from the University of Vermont. Clark's passion for design extends to her free time activities: she collects art deco compacts and jewelry, Lucite handbags, and industrial design and packaging from the 1930s.

Growing up in the small town of Eldridge, Iowa, Wendy Lyons wrote her first poem at age 4. "Yes, it was about farm animals," she laughs. Lyons enjoys writing everything from poetry to direct mail copy to books and articles on graphic design. As copywriter for Sayles Graphic Design, she has an extensive background in writing direct mail campaigns for clients nation-wide. Lyons holds a B.S. in Radio/Television from Kansas State University and is an accomplshed television commercial and corporate video writer/producer. When she's not writing, Lyons enjoys heirloom flower garedning and collecting Victorian antiques. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 160 pages
• Publisher: Rockport Pub (February 1998)
• Language: English
• ISBN-10: 1564964361
• ISBN-13: 978-1564964366
• Product Dimensions: 9.8 x 9.5 x 0.5 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,529,047 in Books (See Top 100 in Books)

More About the Author

An inspiring author, presenter, teacher, motivator and raw vegan chef, Sheree Clark has written and presented on topics ranging from creative direct mail design to raw food 101 to overcoming career burnout. Sheree holds an undergraduate degree from Rochester Institute of Technology in New York, and a Masters degree from the University of Vermont. She is a graduate of the Living Light Culinary Institute and the Institute for Integrative Nutrition. For 25 years Sheree was a principal in the award-winning communications firm Sayles Graphic Design.

In her personal time, Sheree is an avid collector of vintage clothing, jewelry, and accessories, and owns over 200 handbags from the mid 20th century.

Customer Reviews

Most Helpful Customer Reviews

7 of 8 people found the following review helpful:

5.0 out of 5 stars A Great Book for Designers!, August 29, 1999

By 

[e-mail] (Kansas City, Missouri) - See all my reviews

This review is from: Creative Direct Mail Design: The Guide and Showcase (Paperback)

Creative Direct Mail Design is a book I keep coming back to again and again. When I get stuck for an idea, or I'm looking for something different to try, this book is the one I open first. Clark and Lyons have put together a great reference book filled with wonderful examples of direct mail. The diversity and creativity of these many designs are always inspiring. Each section begins with a showcase of one standout design piece and the story behind it. And with each chapter there is a tips section the authors have put together which is filled with things you should know, have known but probably forgotten, and a few you haven't thought of. I've had this book for three years now, and it's still one of the best design reference books I've got.

2 of 4 people found the following review helpful:

2.0 out of 5 stars I expected more..., May 28, 2001

By 

Mr. Campbell (Boston, MA USA) - See all my reviews

This review is from: Creative Direct Mail Design: The Guide and Showcase (Paperback)

Hi. In my opinion, if you are interested in looking at a lot of great photo's of direct mail and someone telling you some pretty obvious stuff like, "Plan ahead!" or "Think Big!" then this is for you. I was very disappointed at the lack of "GUIDE;" for example, one chapter notes, "Pay attention to postal regulations..." and then never talks about ANYTHING regarding them! I found that the elements missing were: identifying industry standards like package names, sizes, etc; a glossary of direct mail terminology; and especially what to expect pricewise. Overall, not for me or anyone desirous of actually learning something about direct mail.