Customer Reviews

Creative Direct Mail Design: The Guide and Showcase

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Creative Direct Mail Design is a book I keep coming back to again and again. When I get stuck for an idea, or I'm looking for something different to try, this book is the one I open first. Clark and Lyons have put together a great reference book filled with wonderful examples of direct mail. The diversity and creativity of these many designs are always inspiring. Each section begins with a showcase of one standout design piece and the story behind it. And with each chapter there is a tips section the authors have put together which is filled with things you should know, have known but probably forgotten, and a few you haven't thought of. I've had this book for three years now, and it's still one of the best design reference books I've got.

Hi. In my opinion, if you are interested in looking at a lot of great photo's of direct mail and someone telling you some pretty obvious stuff like, "Plan ahead!" or "Think Big!" then this is for you. I was very disappointed at the lack of "GUIDE;" for example, one chapter notes, "Pay attention to postal regulations..." and then never talks about ANYTHING regarding them! I found that the elements missing were: identifying industry standards like package names, sizes, etc; a glossary of direct mail terminology; and especially what to expect pricewise. Overall, not for me or anyone desirous of actually learning something about direct mail.