Customer Reviews

The Creative Executive: How Business Leaders Innovate by Stimulating Passion, Intuition, and Creativity

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This book is a straight-talking primer for those of us who have great engineering and technical design skills but need help in our leadership and persuasive skills. We may have a vision, but too often we don't know how to articulate it. This book teaches us how in a breezy style that makes you feel as though Toogood is talking to you over a cup of coffee.

Granville Toogood's Creative Executive is truly a tour de force. I have been employing his techniques with tremendous results. The ability to express oneself clearly, confidently, concisely and creatively is paramount to the success of any business executive, and Toogood offers great insights that would transform even the most timid individual into a communication juggernaut. I now have a palpable sense that my colleagues are more motivated by the challenges that our business faces every day. I would highly recommend Toogood's tome to anyone who feels like their management could use a shot in the arm.

This volume, like each of Toogood's other books (Articulate Executive and Inspired Executive), is a must-read for the entrepreneur, self-employed, corporate and even the "down-sized" professional. He is a master at weaving anecdotes with common sense to create, once again, "personalized messaging". Get a new highlighter, this one is chock-full of sage counsel!

This is a fun book, filled with stories well told. Unlike many, overly analytical books on creativity, The Creative Executive walks its own talk. The stories and insights kind of wash over you leaving you with not so much a process on how to be creative (although there are some "process" suggestions in the book) as an intuitive feel about your own creative potential. Very nice.

This one really hits the mark... insightful, thought-provoking, zeroes in on some of the least understood and most needed attributes of leadership. Must-read for anyone who finds most business books worth more to the writer than the reader. Engrossing, enlightening.

I am a client of Granville Toogood. My company needed funding, and my presentation skills are not those of a presenter, but of an entrepreneur. Granville not only helped me to polish those skills, but was also instrumental in coming up with ideas and in brainstorming sessions that really focused the business plan.

Toogood captures the readers attention from the first sentence. In today's business world one in surrounded by dot.com innovators and this book inspires introspection for our own creative potential.

Superb! Run, don't walk to pick up The Creative Executive! Granville Toogood is the modern day inspriational leader. For anyone looking to maximize your business and creative potential, this is a must read!

Extraordinarily insightful in its analysis of how business people develop leadership positions through innovation. A "must read" for anyone in the business world who wants to maximize his or her creative potential.

As our working lives increasingly encroach on our home lives, we've come to expect more from our jobs than a paycheck. Like Tom Peters, Granville Toogood inspires us to slough off the cynicism of Dilbert and embrace real creativity in the workplace.

Chapter 7, "The Four Fundamentals of Professional Fulfillment," could serve as the manifesto of a business revolution; it's alone worth the price of the book. But the book offers much more than a call to action -- it also gives practical examples from the lives of some of today's (and yesterday's) most innovative leaders: Steve Jobs, Andy Grove, Charlotte Beers, Martha Stewart, Walt Disney.

As Mr. Toogood exhorts us: "Forget the status quo. Way up and way out. Find some other way to go." This book may not take you there, but it'll get you pointed in the right direction.