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How to Be a Creative Genius (in five minutes or less)
 
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How to Be a Creative Genius (in five minutes or less) (Hardcover)

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4.2 out of 5 stars  See all reviews (8 customer reviews)

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Editorial Reviews

Product Description

Do you want to be a creative genius? You may be only five minutes away! In How to Be a Creative Genius (in five minutes or less), author and advertising consultant Gary Unger exposes common misconceptions about creativity with his unique blend of clever humor and dead-on insight.

Creative Genius is a hilarious take on the creative process that is sure to challenge the way its readers approach their own creativity. His message is clear: Be yourself and having fun doing it. Creative Genius is a straight-to-the-point, easy read that inspires deep thought one minute and riotous laughter the next.

Joey Reiman, founder and CEO of BrightHouse, LLC says about Creative Genius, "Can you ignite creative genius in five minutes or less? Absolutely, if you strike a match. This book is a box of matches." Like an open flame, How to Be a Creative Genius (in five minutes or less) should be handled carefully. Only those who seek to be ablaze with creative genius should dare to read it!



About the Author

Author and advertising consultant Gary Unger is a creative powerhouse and gifted humorist driven by his passion to share both gifts with the world. He is the originator of AutoZone's "Get in the Zone" ad campaign and his creative work has earned him a place in the Levi Strauss T-Shirt Hall of Fame.

Product Details

  • Hardcover: 112 pages
  • Publisher: Sherian Publishing (July 2008)
  • Language: English
  • ISBN-10: 0979567629
  • ISBN-13: 978-0979567629
  • Product Dimensions: 7.1 x 4.8 x 0.5 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon.com Sales Rank: #808,163 in Books (See Bestsellers in Books)

More About the Author

Gary Unger
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Customer Reviews

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Average Customer Review
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3 of 3 people found the following review helpful:
4.0 out of 5 stars Have fun being yourself, May 14, 2008
Reviewed by LuAnn Morgan for RebeccasReads (5/08)

In the foreword of this light-hearted book, the reader is told that "creativity is intelligence having fun" and Gary Unger definitely teaches just that! At just 114 pages, "How to Be a Creative Genius (in five minutes or less)" makes us laugh out loud at others and ourselves as we learn some valuable lessons.

This book isn't at all what one would expect. It reminds me of a case of reverse psychology. Unger uses sarcasm and a keen wit to force the reader to think about what makes creativity, which can then be used to be a success.

We're told to "always aspire to be someone other than who you are" and to "be so demanding that others have to treat you special." Not exactly Confucius, but profound words nonetheless!

Unger divides his book into specific chapters, each one with a goal in mind. We first learn what constitutes a genius mentality. We are told to "simply act like a genius," along with a sprinkling of additional tips and tricks. Other genius traits Unger shares include dress, health, excuses and more.

At the very beginning of the book, Unger explains how to use his insights to change the way you view life and yourself. It's not as easy as it looks at first glance. His words will indeed force you to think about how to come across as a person to be noticed by others.
A fast-paced book, you can probably finish it in one or two sittings, but I'd recommend you take your time and really think about what Unger is saying. You might be surprised at what could be learned from his humor and sarcasm in "How to Be a Creative Genius (in five minutes or less)."
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1 of 1 people found the following review helpful:
5.0 out of 5 stars "How To Be A Genius" Author Turns Book Into An Experience, November 3, 2008
By Shane Lashley (Texas, USA) - See all my reviews
(REAL NAME)   
The following review is posted on my blog at www.InnovativeEconomy.com

I suppose it only makes sense that if you are going to write a book on how to be a genius in five minutes or less, you should also write the book in a manner that fits the title. So when I picked up my copy at the bookstore, the impact began before I even had the cover opened, and then magnified when I started to read it.

Gary's book, "How To Be A Creative Genius (in five minutes or less)" is a great catch-you-off-guard book. If you are a literal thinker ready to take step-by-step procedures from the book and execute your genius, forget it. It isn't there. If you measure the value of a book by dividing the price you paid by the number of pages, prepare to be frustrated. The book isn't expensive (I paid $14.95 at Barnes & Noble) but its is small and short. However, if you expect someone who claims they can teach you to be a genius to do something that signifies their own qualification to be the teacher, the book `experience' will teach you as much as the words on the page.

The book is loaded with sarcasm. If you miss that early on, you'll go way off into the weeds regarding what he is saying. If you get that part right, it is easy to follow. Gary distills some profound truths into short cogent stories or examples that really stick in the mind and confront the heart in a gentle yet direct way. The premise of Gary's approach is that the genius is already inside you - he doesn't put it there, he helps you awaken it yourself and connect to it. To do this, he must confront the assumptions, beliefs and habits and that suppress the genius within you. Like the best pediatrician who can perform a procedure without the child even knowing it, Gary's approach causes you to confront those inhibitors through his whimsical fashion. By the time you realize what he is doing, he has already done it. It is truly a fun approach.

I read the book last week and it has been on my desk ever since. I find myself referring to certain vignettes and then remembering them when I'm far away from my desk doing things that have nothing to do with work.

One of my favorite qualities of the book is how Gary uses true stories of great geniuses to make the point his point, and how these points make the geniuses more human and real. I also really liked how it made me look in the mirror in a real way, not just once but pretty much every day since I read the book.

This is not just a book, it is an experience. If you are in a rut or a literal thinker, prepare to cock your head to the side like a confused puppy before the wisdom of what he has done hits you. That is part of the value of the book, not a sign that it's the wrong book for you. The more you cock your head to the side, the more you need this book.

It's a great read for entrepreneurs so I highly recommend it for anyone who wants to stoke up the creativity in a fun way.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Genius Fun, June 5, 2008
Don't skip the introduction to this little book or you will likely miss the perspective you'll need to appreciate it. The unusual format of bullet lists, no more than three or four per page, and a couple of short summary paragraphs scattered throughout each chapter, make for quick reading and easy remembering. Unger takes a tongue-in-cheek approach to stating the obvious; at least what is obvious to geniuses. He assumes his readers are geniuses, of course, and that adds to the enjoyment of the book.

The genius tidbits are fed to us in chapters designated to cover the major avenues of work life: Genius Mentality, Dress, Work Flow, Health, Excuses, Advertising, and Spice of Life. Under Genius Work Flow, for example, he advises, "Never bring lunch to work. It allows for longer lunch breaks." After a series of these comments, a tightly written paragraph states his point clearly.

Another pithy example comes from Genius Mentality: "Believe there is nothing wrong with a superficial solution." Sarcasm carries the day in this collection.

I reviewed a galley copy so did not see the cover planned for the hardcover finished product. The brevity of the book and its bring-a-chuckle style may make it a victim to potential buyers who will just thumb through it in the aisle of the bookstore rather than purchasing it. I think it has good potential for stimulating team discussions in the workplace and widening creative thought channels in anyone who needs a spark touched to their innate creativity.

Paula Buermele is a reviewer for BookPleasures and the author of "The Dream Catcher Tour."
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Most Recent Customer Reviews

1.0 out of 5 stars A Huge Disappointment
I was first attracted to this book by an amazon.com e-mail recommendation. In the future, I will take such recommendations with a grain of salt. Read more
Published 16 months ago by Ray V.

5.0 out of 5 stars It'll make you laugh and think!
"Creative Genius" is a great book! It will make you laugh and think. The author, Gary Unger, does a great job offering witty line after witty line that will have you rolling... Read more
Published 17 months ago by Brian McClellan

5.0 out of 5 stars Sparks the imagination
I am not very creative nor am I a genius. I'm just a guy in sales whose manager told him that he has to "be more creative!" I don't even know what that means. Read more
Published 18 months ago by Steven Lewis

5.0 out of 5 stars Creatively fun
Reviewed by Vicki Landes for Reader Views (5/08)

When I began reading this book for review, I was worried I wouldn't know how -- or even what -- exactly to write... Read more
Published 18 months ago by Reader Views

5.0 out of 5 stars It worked! I'm now a Creative Genius!
I am by no means a "professional" reviewer . . . but felt compelled to write a review to say how this book inspired me to become more creative in my thinking processes... Read more
Published 19 months ago by Life Artist

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