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Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business [Kindle Edition]

Joy Deangdeelert Cho , Meg Mateo Ilasco
4.4 out of 5 stars  See all reviews (72 customer reviews)

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Book Description

As the hipster classic Craft, Inc. did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.

Editorial Reviews

About the Author

Meg Mateo Ilasco started her freelance business, Mateo Ilasco, in 2005 and is the author of Craft, Inc. and the Craft, Inc. Business Planner. Meg lives in the San Francisco Bay Area.

Joy Deangdeelert Cho launched her design business, Oh Joy!, in 2005. She works with clients nationwide and authors an award-winning design blog. Joy lives in Philadelphia.

Product Details

  • File Size: 715 KB
  • Print Length: 186 pages
  • Page Numbers Source ISBN: 0811871614
  • Publisher: Chronicle Books LLC; 1 edition (July 1, 2010)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00440D1TO
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #101,976 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
41 of 43 people found the following review helpful
5.0 out of 5 stars A great resource! October 1, 2010
I found this book to not only be an interesting read but very informative too. It starts off as a guide for those who have never freelanced before but as you move on through the chapters it suggests that you have started your business and by the end it talks about the future.

It is a great book for those who are starting out at the very beginning but is also useful for people (like me) who have been working for themselves for a while. There is information on setting up a portfolio, what kind of person you need to be to be able to do this sort of work and has a big focus on those that work for clients.

For me, the best parts of the book were the profile interviews with other creative freelancers who are successful in their own business as well as the chapters on pricing, agents and balancing work and personal life.

The pricing chapter was particularly helpful to me, so much so that I actually wished I could hug the authors when I read it.

I also appreciated the chapter on finding an agent and whether that might be the right decision for you. The balancing of work and personal life (something I'm not that great at) was also helpful, especially from a standpoint from someone who's been-there-done-that.

The book is honest and funny at times and it doesn't make the world of freelancing sound like a whole lot of long lunches and never ending holidays, which I think adds to its usefulness. But it doesn't make it sound like a hell that you'll wish you never entered either. I will also note that while it is written for an American audience, other than the parts about becoming a business in a legal sense and the tax requirements, it seems pretty universal and certainly applicable to Australian and international readers.
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20 of 22 people found the following review helpful
5.0 out of 5 stars Great for established freelancers! September 1, 2010
Format:Paperback|Verified Purchase
I haven't been freelancing for long, but I've been in the game long enough to not be too much of a newbie. I knew a lot of the nuts and bolts information about freelancing, but Creative Inc. was such a motivational help to keep me going strong! It's so nice to read a book on this topic without being discouraged about legal jargon and business plans galore! Creative Inc. is the perfect mix of detailed information and friendly advice. The interviews with a diverse selection of freelancers is also really encouraging. Everyone in the book really understands what you are going through and has been there themselves. I think this book is a great buy for any type of designer/creative looking to work for themselves. Hey, if you're stuck behind a cubicle, read this and it will certainly change your life.
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30 of 35 people found the following review helpful
2.0 out of 5 stars Light & For Artists Only June 28, 2011
Format:Paperback|Verified Purchase
I was pretty disappointed in this book. As the other reviewers have said, there was a serious lack of "how to" in this how-to guide but also, it was almost strictly for designers/artists. There are creative freelancers (writers, copywriters, brand strategists, etc.) that were wholly ignored by this book claiming to serve the whole creative freelance umbrella. Unless you're looking to be a visual arts freelancer, this book is not for you.
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32 of 38 people found the following review helpful
2.0 out of 5 stars Freelance Fantasy December 3, 2010
Format:Paperback|Verified Purchase
This is hardly "the ultimate guide." If you're really wanting to freelance, this is fluff and fantasy. It's a cutesy book with some good information, but light on reality. One point not addressed was what one should do, and which happens if you don't get paid, and is rather important! Seriously if you want to get started, the book to get into is the Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines, The Freelancer's'Bible, and/or join the Graphic Artist's Guild and/or AIGA. There are any number of books better than this. Fun to look at, but not very useful. Do NOT quit your job based on this book. Seriously disappointing.
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14 of 16 people found the following review helpful
5.0 out of 5 stars A fresh & simplistic approach to a complex topic. September 13, 2010
Creative, Inc. was a very helpful & quick read this past month for me. I have hit a point in my freelance career where I will need to decide to grow, to start a studio name, and do a lot of more serious planning as this skill of mine becomes more of my full-time focus. The girls did a great job in this book giving you just enough information to get you asking all the right questions, without overly complicating topics that could probably each have their own sets of books because they can get involved. It's a perfect insight for a native to the industry (like me) or a new graduate or younger professional trying to gather all the information before making an informed decision. There are a lot of interviews from real professionals from all different creative industries, such as graphic designers, animation freelancers a CPS's insight on taxes and illustrators.

If you are thinking about freelancing and want to get an idea of how to start, what is involved and where to go from here, this book is for you.
If you are working in the business, feel stuck, scared or just need some inspiration to get things moving, this $11 is well spent for a quick read to get your mind moving again.

I look forward to more in the future.
(specifically on the topic of when and how to decide to start using a studio name vs. your own as a freelancer!)
wink wink.
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13 of 15 people found the following review helpful
3.0 out of 5 stars So-so... February 23, 2011
This isn't the ultimate guide to freelancing. It's a cute book with inspirational stories and huge tabbed paragraphs. Actually, the huge tab is what I found most upsetting...because honestly, for designers you'd like one of the ladies would know better than to do that. It's such an eyesore.

The list of references and go-to places for information is helpful though, and I give the book credit for that but a lot of this book is fluff and common sense. A lot of the information in this book can be obtained through general research elsewhere. And for a lot of chapters, I felt that this guide was like having a camp counselor talk to me about accepting my emotions and expressing my feelings... not really getting down to the nitty-gritty.

This book is for very light beginners, ones who most likely haven't gone to school for design. Not that, to become a great designer you need a great degree or anything but going to school for this stuff definitely exposes you already to at least having a starting knowledge...a starting knowledge that's more than this little cute book can offer.

All in all, this book is disappointing in terms of content. Cute layout with huge tabbed paragraphs...seriously, those tabs should have been halved.
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Most Recent Customer Reviews
5.0 out of 5 stars It helps
Very, even more for those who are starting.
Published 15 days ago by Eri
5.0 out of 5 stars Great book for starters and entrepreneurs
Lets learn and go on for our dreams. Great book for starters and entrepreneurs
Published 20 days ago by eric
5.0 out of 5 stars great read
Informative and to the point on how to launch your freelance career. I would definitely recommend this to anyone starting out in freelance.
Published 2 months ago by dani11o7
5.0 out of 5 stars this a really good, informative read
For anyone starting a small, creative business, this a really good, informative read. It walks you through the foundations of everything you'd need to know to start a business.
Published 4 months ago by mrs. hand
5.0 out of 5 stars A great 'how to' on being a creative and how to work with others to...
The authors have found a way to reach out to creative like me with a very good, 'hands on' approach to fueling the creative spirit. Read more
Published 7 months ago by Terry Palmer
5.0 out of 5 stars Embrace your untapped creative potential and have some fun please!
We all are creative beings! Embrace your untapped creative potential and have some fun please!!
Published 7 months ago by Doc
5.0 out of 5 stars What a gem!
I can't stop myself from flipping to the next page! Extremely, valuable information and resources! If you're looking to learn the skills/process of being a [insert creative... Read more
Published 7 months ago by Arlene B.
2.0 out of 5 stars Lots of filler.
There is some good stuff in here, but much of the book is filled with interviews of successful freelancers. Pretty much half of the book is interviews. Read more
Published 9 months ago by Patrick Phillips
1.0 out of 5 stars Not very well written.
There are numerous spelling mistakes which I found annoying and also the way the authors phrase the sentences you can easily tell it was written by two women because it not very... Read more
Published 10 months ago by George Clooney
5.0 out of 5 stars Guide to the Arts
What a book ! This has a great deal of information any type of artist. A definite "read" who wants to sell their art.
Published 11 months ago by Ms Jan
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More About the Author

Meg Mateo Ilasco is a writer, designer, and illustrator in the San Francisco Bay Area. She is the principal of the eponymous stationery and housewares company, Mateo Ilasco . She's authored several books including the best-selling business book "Craft, Inc."


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