Creative Intelligence and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $28.99
  • Save: $9.63 (33%)
FREE Shipping on orders over $35.
Only 19 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Creative Intelligence: Ha... has been added to your Cart
+ $3.99 shipping
Used: Good | Details
Sold by SFGoodwill
Condition: :
Comment: Used - Good. Fast Shipping - Easy Returns. Your purchase creates jobs and transforms lives, thank you! =)
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire Hardcover – March 5, 2013


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$19.36
$5.99 $6.01

Best Books of the Year
See the Best Books of 2014
Looking for something great to read? Browse our editors' picks for 2014's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.
$19.36 FREE Shipping on orders over $35. Only 19 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.


Frequently Bought Together

Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire + Creative Confidence: Unleashing the Creative Potential Within Us All
Price for both: $36.22

Buy the selected items together
NO_CONTENT_IN_FEATURE

Image
Looking for the Audiobook Edition?
Tell us that you'd like this title to be produced as an audiobook, and we'll alert our colleagues at Audible.com. If you are the author or rights holder, let Audible help you produce the audiobook: Learn more at ACX.com.

Product Details

  • Hardcover: 368 pages
  • Publisher: HarperBusiness (March 5, 2013)
  • Language: English
  • ISBN-10: 0062088424
  • ISBN-13: 978-0062088420
  • Product Dimensions: 6 x 1.2 x 9 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #276,720 in Books (See Top 100 in Books)

Editorial Reviews

From Booklist

Nussbaum, teacher, journalist, and editor, began covering design and innovation in the 1990s and indicates he and others in the first decade of the twentieth century moved beyond “design thinking” to explore creativity. Listening to his students prompted him to consider creativity “as something you might train for, as a skill that could be accessed.” Advising the need for “a new way of thinking, communicating, and creating,” the author offers “Five Competencies of Creative Intelligence,” which include “Knowledge Mining,” or using our own experiences and aspirations to envision new companies and technologies; “Framing,” or being aware of our own view of the world so that we can compare it to the views of others; and “Playing,” because Nussbaum suggests a playful mindset leads to a willingness to take risks, explore more options, and navigate through uncertainty without fearing failure. He concludes, “The biggest challenge we face is our own fear of creativity . . . . We can all be creative.” Thought-provoking insight on the important topic of creativity. --Mary Whaley

Review

“Bruce Nussbaum demystifies one of the most important initiatives of our time -- unlocking the creativity within ourselves and our organizations.” (David Kelley, Founder of IDEO and the Stanford d.school)

“An intriguing mixture of challenging ideas and Utopian solutions to the broader issues regarding social welfare currently under debate.” (Kirkus Reviews)

Creative Intelligence lays out the forces that will drive us toward a prosperous future. Read this book if you want to be inspired and provoked to lead the way.” (Richard Florida, Professor, University of Toronto and NYU and Senior Editor, The Atlantic)

“Bruce Nussbaum is one of America’s most interesting design minds. His latest work is both a clarion call and a guidebook for moving creativity to the center of our lives.” (Daniel H. Pink, author of To Sell is Human, Drive, and A Whole New Mind)

“In Creative Intelligence, Bruce Nussbaum makes a compelling case for the economic and cultural power of creativity and offers practical tools and applications for enhancing it in any organization.” (Beth Comstock, SVP, Chief Marketing Officer, GE)

“This is a refreshing, informative, and groundbreaking new work that has implications for every level of the business arena.” (Publishers Weekly)

“Thought-provoking insight on the important topic of creativity.” (Booklist)

Customer Reviews

Bruce has demonstrated true Creative Intelligence besides creating an idea that is a paradigm shifter.
@KushMedhora
I would recommend this book for anyone interested in expanding their creative ideas connect with others and inspire others at the same time.
Perry
In my book, Corporate Creativity, I looked at the topic from the point of view of teams and collaboration.
Thomas Lockwood

Most Helpful Customer Reviews

82 of 96 people found the following review helpful By a616 on March 7, 2013
Format: Hardcover Verified Purchase
I was eager to read this book due to Nussbaum's reputation and experience. But it was disappointing to learn that after decades of being immersed in innovation, it's only now that he "discovered" creativity's role in it, even describing it as the "game-changer" insight. It is surprising how he seemed to be unaware of Ted Levitt's point (made decades ago) about creativity being the fuel of innovation. He then proceeds to present his own framework (doesn't every author?). Here, he says that in favor of ethnography and quali research, one should go for life experiences. He asserted that one need not go through hours of immersion in a craft since there are knowledge to be found in one's networks. He makes these claims as if they are mutually exclusive (external & internal research). He exudes an "either-or mentality", which is the antithesis of creativity.

He criticized brainstorming but seems to be unaware of brainstorming being only one part of Alex Osborn's Creative Problem Solving (CPS) process. If he had closely looked into CPS, he would have found that it begins with objective finding, which is akin to what he espoused in his "framing" step. Ironic, considering he referenced Osborn's book (albeit only to criticize brainstorming).

A person of Nussbaum's stature, a journalist and an academe, shouldn't be making such misinformed prescriptions. It seems that in his quest to become the new creativity guru, Nussbaum felt that with a few anecdotes, interviews, reminders of his Businessweek & Parsons pedigree, he was excused from doing more research.
8 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
18 of 19 people found the following review helpful By margieebee on April 28, 2013
Format: Hardcover
Due to my significant personal and professional ties to both education and the arts, I was eager to pick up Bruce Nussbaum's book Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire. The author, Nussbaum, has an impressive résumé, including former assistant managing editor at BusinessWeek and current professor of innovation and design at Parson's School of Design, a location that fans of the show Project Runway may be familiar with.

In Part One of Creative Intelligence, "Reclaiming Our Creativity," Nussbaum briefly discusses the psychological aspects of creative intelligence. Topics of intrigue included the concept of "flow," that state of mind you experience when you're `in the zone' on a project, and neuroscience findings demolishing the myth of creativity as a trait localized to the right side of the brain. Part Two of Creative Intelligence introduces Nussbaum's theory of creativity, which he has named the "five competences of creative intelligence." In brief, the five competencies are knowledge mining (gathering information from a variety of fields to meet new challenges); framing (understanding your view of the world as it compares to other's); playing (engaging in complex behavior for the purpose of discovering solutions to challenges); making (creating and distributing a product); and pivoting (applying creative ideas to the successful completion of a project).

As I read Part One of Creative Intelligence, I was excited for what was to come. "Creative intelligence" has recently become a popular buzzword in the education literature I have read, so I deeply enjoyed the author's expansion on the subject. However, Part One only accounts for roughly fifteen per cent of the book's total content.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
12 of 16 people found the following review helpful By Keith Sawyer on March 6, 2013
Format: Hardcover
I've had a pre-release copy for two weeks and I've read it closely. Creative Intelligence is well written and engaging, with lots of timely stories to illustrate the points, organized into the five "competencies" of creative people: Knowledge Mining (gathering information from a broad variety of sources), Framing (posing and formulating the problem well), Playing (imagine, get silly, be playful), Making (get your ideas out into the world), and Pivoting (how to get from the initial idea to the successful completed project). I love this quotation from the book, it's consistent with all of my research (in my 2013 book [...] too): "Creativity is something we do, not something that happens to us."
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
13 of 18 people found the following review helpful By Chip Hauss on March 24, 2013
Format: Hardcover Verified Purchase
I bought the book because a) Amazon recommended it and b) I went to graduate school with Nussbaum sometime in the fourteenth century. I had no idea that this would be one of the most thought provoking books I've read in years.

My own work is on social and political design in peacebuilding especially with creative thinkers in the national security establishment. In that work, we dance around a lot of the themes Nussbaum raises--(re)framing issues, designing new ideas and products, "pivoting" them from concept to product, and developing new, decentralized institutions in which one can most easily be creative.

What surprised me was the almost complete overlap between the specific projects and products Nussbaum raises and the challenges we face in Washington, where creativity has all but disappeared.

As an academic turned activist, I'm often amazed by works by journalists that cover so much ground and do so with insight and intelligence. This book is as good as it gets on that score.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Arunima on March 30, 2014
Format: Hardcover Verified Purchase
An insightful and inspiring read for anyone who thinks creativity cannot be induced into the way we think. It is well-written, engaging and cites industry examples of the writer's journey. It triggers ideas, by empowering the reader to create, connect and inspire. It introduces creative intelligence as the new method for problem-solving across industries, by teaching the reader new ways to approach problems and arrive at solutions that are relevant, innovative and result-oriented. No matter what industry you work in, it is a must read to break age-old thought-patterns.
I bought this book as a part of my branding graduate program reading, but it has turned out to be a keeper for future references. I also had the opportunity to meet with the author, which was indeed a thought-provoking experience.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews


More About the Author

Bruce Nussbaum is a Professor of Innovation and Design at Parsons The New School of Design in New York City, is a former Managing Editor at BusinessWeek and blogs for Fast Company and Harvard Business Review. He taught third grade science in the Peace Corps in the Philippines and studied anthropology, sociology and political science in grad school at the University of Michigan. At Business Week, he wrote dozens of cover stories but his favorites are "I'm Worried About My Job, I Can't Get the !X@#! Thing To Work, The World's Most Innovative Companies, The Power of Design and Get Creative, How to Build Innovative Companies.

Bruce birds Central Park and the world. He saw a black swan in Singapore but wasn't surprised. He practices what he call "donut thinking" in his book, training to always look for what doesn't fit the pattern (the "odd duck"). Bruce is a member of the Council on Foreign Relations and used to go to the World Economic Forum in Davos all the time. He's written two other books, The World After Oil in 1982 where he predicted the breakup of the Soviet Union and Good Intentions, where he analyzed AIDS research at the NIH. I.D. Magazine named Bruce one of the top figures in Design for 2005.

Bruce was asked to spell "polymath" in grade school. He could't but looked it up and tried to become one when he grew up. He's still trying.

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire
This item: Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire
Price: $28.99 $19.36
Ships from and sold by Amazon.com