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Creative Leadership: Skills That Drive Change

13 customer reviews
ISBN-13: 978-1412913805
ISBN-10: 1412913802
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Editorial Reviews

About the Author

Dr. Gerard J. Puccio is Professor and Chair of the International Center for Studies in Creativity at Buffalo State, a unique academic department founded in 1967 that offers a Master of Science degree in creativity and a Graduate Certificate in Creativity and Change Leadership. Dr. Puccio has published more than 40 scholarly works and delivered more than 40 presentations at conferences and research meetings. As an internationally recognized creativity researcher, Dr. Puccio has presented his work in such countries as England, Italy, the Netherlands, Canada, France, Singapore, India and Hong Kong. Recently Dr. Puccio was one of the featured speakers in a panel discussion on creativity and intelligence at an international conference sponsored by the French Federation of Psychology to celebrate the one-hundredth anniversary of Binet’s work. In recognition of his scholarly efforts, Dr. Puccio received the State University of New York’s award for exemplary contributions to research.

In addition to his scholarly work, Dr. Puccio has delivered workshops and consulting services to numerous organizations including: Procter & Gamble, Kraft, Nabisco, 3M, IBM, Fisher-Price Toys, Rich Products, and many others. He has delivered creativity training programs and courses in a number of countries, including: Spain, Ireland, Brazil, England, and Tanzania.

Dr. Puccio received his doctoral degree in Organizational Psychology from the University of Manchester, England.



 Mary C. Murdock was an Associate Professor and graduate faculty member at the International Center for Studies in Creativity, Buffalo State College, Buffalo, NY, where she taught graduate courses and supervised master’s work. Through her career, Dr. Murdock was involved in international work, including work as a guest lecturer on qualitative research in the Cognitive Psychology Unit of the University of Bergen and in teaching Creative Problem Solving courses at international schools in five countries (Colombia, Dominican Republic, Tanzania, China, Malaysia).

Her publications included two texts: Creative Problem Solving and Role Playing, co-authored with E. Paul Torrance and Creativity Assessment: Readings and Resources with Gerard Puccio. She was also a co-editor along with Center colleagues, of Understanding and Recognizing Creativity: The Emergence of a Discipline and Nurturing and Developing Creativity: The Emergence of a Discipline.

Mary held a BA in English from the University of North Carolina at Greensboro, an M.Ed. in Gifted Education and a doctorate in Educational Psychology from the University of Georgia.



Marie Mance is Director of Leadership Development at Buffalo State College and an adjunct faculty member at the International Center for Studies in Creativity, teaching in the undergraduate and graduate programs. She holds an M.S. in Creativity and M.Ed. in Counseling/Student Personnel. She has traveled internationally to present creativity and creative problem solving courses and workshops in Nigeria, Singapore and South Africa. She has also designed and delivered workshops in creativity, strategic planning and other change initiatives for a number of organizations in the public and private sector. Currently she is developing and presenting leadership programs for faculty, staff and students at Buffalo State with creativity as a core component. Marie also coaches in the leadership program and has completed training at the Coaches Training Institute. She is pursuing certification to become a Certified Professional Co-Active Coach. She is President of the Niagara Frontier chapter of ASTD (American Society for Training and Development) and a Colleague of the Creative Education Foundation.

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Product Details

  • Paperback: 328 pages
  • Publisher: SAGE Publications, Inc (September 7, 2006)
  • Language: English
  • ISBN-10: 1412913802
  • ISBN-13: 978-1412913805
  • Product Dimensions: 8.9 x 6 x 0.6 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #1,730,224 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Joseph Tay on February 15, 2007
Format: Hardcover
The authors put up a strong case of the leadership-creativity connection. Using research by other scholars, the authors highlight problem solving as an important skill set of a leader. The book takes the reader through the creative problem solving process that Buffalo is renowned for and the techniques to facilitate divergent and convergent thinking.

The book is easy to read with practical examples to aid learning. The coverage is comprehensive including sections on creative styles and climate. There is theorectical basis which helps the reader to understand and build confidence.

This book guides me on how to get out of the rut and inspires me that things can be different. A great resource book.
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5 of 6 people found the following review helpful By Gregg Fraley on December 12, 2010
Format: Paperback
As a student of creative process, I've made it a point to read nearly every book that comes out on the subject. Creative Leadership: Skills That Drive Change is a seminal book on the topic, a must read if you want to be aware of the latest thinking about creative thinking.

Gerard Puccio, Mary Mance, and the late Mary Murdock, have written a book that forwards the field, and adds new thinking to how people think. Importantly, this is not just a book about creative thinking, but a book about how that topic connects with the all important skills of leadership and change. This is a scholarly book, and yet, it is highly readable, with good examples and case studies. I've read this book several times because there is no better guide, no better text, for understanding how structured creative thinking can help solve complex challenges.

For those who care, this book modifies, extends, and adapts the 55 year old Osborn-Parnes model of creative problem solving. The new model improves on the old one by recognizing that it is not always necessary to walk through every step in a structured model. It adds a diagnostic step that is missing in the original Osborn-Parnes, and it includes in the idea development phase, the idea refinement step. These subtle shifts from the original process are helpful in adapting the process to real world challenges. Puccio has also developed the FourSight Online Assessment which works hand in glove with the adapted creative problem solving model, see: [...]

Jack's Notebook: A business novel about creative problem solving -- for another perspective on structured creative problem solving in the form of a business novel.
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3 of 4 people found the following review helpful By S. C, Martin on May 5, 2009
Format: Paperback
Best practices is now telling us that innovation (creativity) in business is the next challenge that even the best businesses must take on. Reports on the successes and failures of businesses using Six Sigma, Lean, TQM and other change models reveal that no business, no matter how efficient, can succeed in the long term without innovation.

Most people do not understand creativity much less have the skills necessary to lead innovation. "Creative Leadership" contains the information that managers need to have in their personal tool kits to become innovation leaders.

Creativity can be taught, innovation can be lead and, in my opinion, you can be on that leading edge when you read "Creative Leadership."

The authors know the creative discipline as they are members of the faculty of The State University College at Buffalo which is the only college in the world that grants a Master of Science degree in creativity. This knowledge is shared generously in "Creative Leadership."
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Format: Paperback
Originally, I had no idea what the Creative Problem Solving process was, but after reading this book as required reading for my Creativity and Innovation class at the University of South Florida in St. Petersburg, I knew it had the power to change. The Creative Problem solving process set forth in this book is very straightforward, relatively easy, and gives you instructions on how to solve some of the biggest challenges out there.

Businesses run into problems all the time, and sometimes not knowing how to solve them can be a real challenge. This is where CPS comes into play, and it can thus help organizations grow using both divergent and convergent thinking. In a way, the Creative Problem Solving process mimics Design Thinking, and it forces you to reexamine the problem, while being open to some pretty wild ideas.

The book is definitely beneficial to those people who use it in conjunction with a project based learning approach. It's also very beneficial to have more than one person participate in the process, so as to get an influx of ideas and not being limited to your own imagination. Having people of diverse backgrounds can definitely help, and being deferring judgement of those ideas is also crucial to the process. I liken it to the kid who gets up in front of the classroom and has everyone laugh at him. Will he share his ideas? Probably not! By deferring judgment, the possibilities of a solution are more readily available, since you piece together a potential solution from bits and pieces of the other ideas.

Since being exposed to CPS, I can definitely say it's a game changer. It taught me to "get out of the building" and do some ethnographic research. Watch what people are doing, and examine the problem at hand.
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