A guide to making high-impact brochures, newsletters, books and booklets at a low cost. Features case studies which highlight outstanding publication designs along with the story on how each designer kept costs to a minimum. Each case study provides complete production specs, information about the client and original design concept and objectives.
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Most Helpful Customer Reviews
18 of 19 people found the following review helpful:
5.0 out of 5 stars
The bearable lightness of nickeling-and-diming,
By A Customer
This review is from: Creative Low-Budget Publication Design (Hardcover)
The nine sections of CREATIVE LOW-BUDGET PUBLICATION DESIGN show high-impact graphics cutting costs with clip art and on-hand photos, imaginative grids and typefaces, and one- or two-color ink printing. What it comes down to on any budget is readability, with easy-to-relate-to centers of attention, designs, and moods. On a shoestring, it also helps to proofread early against corrective reprints and to minimize design and paper expenses, the latter of which can be 50 percent of all costs.I especially like Mary Pretzer's information on color. Black elegantly organizes while a second color accents. Also, two colors together can create the illusion of a third color, known as the adjacency factor. Excellent evidence backs each budget measure, and the do-it-yourself section example of a coffee stain scanned for background art proves great ideas can be inexpensive. With a good index and well-explained terms, the book gets along with Val Adkins' CREATIVE BROCHURES & BOOKLETS, Poppy Evans' THE COMPLETE GUIDE TO ECO-FRIENDLY DESIGN, Steven Heller's NEWSLETTERS NOW, and Rita and Roberta Street's CREATIVE NEWSLETTERS & ANNUAL REPORTS. Anyone interested in desktop publishing, graphic arts, marketing or just painlessly learning something new should walk away a happy camper.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
More than Creative Low-Budget Design,
This review is from: Creative Low-Budget Publication Design (Hardcover)
This book is a great marketing resource. The thinking behind the examples is what is really inspiring. The book goes beyond being a useful guide and idea resource. It demonstrates how to get results and think creatively whatever your budget.I've worked in both for-profit and non-profit organizations and Mary Pretzer's book has been a great help for projects in both situations. Creative Low-Budget Publication Design goes on my list of marketing classics.
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