Creative Memories: The 10 Timeless Principles Behind the Company That Pioneered the Scrapbooking Industry [Paperback]

Cheryl Lightle (Author)

Book Description

Publication Date: July 12, 2005

The bestselling success story featured on the “CBS Morning Show” and “The Rosie O’Donnell”—now in paperback

“These Guiding Principles are a must-read for any organization.”
—John C. Maxwell, bestselling author of The 21 Irrefutable Laws of Leadership

A Wall Street Journal and BusinessWeek bestseller, Creative Memories is the motivational true story of Cheryl Lightle, cofounder of one of the top direct selling companies in the United States. A treasure trove of smart business advice for entrepreneurs, this insightful account reveals the 10 guiding principles that Lightle used to create her scrapbooking empire. These essential leadership lessons can help you make sound business decisions, to grow and to prosper.

Editorial Reviews

From the Back Cover

THE NATIONAL BESTSELLER

An inspiring story of a phenomenal business leader—and how to make her tactics work for you

How did an unemployed single mother turn a simple business idea into a 450 million-dollar multi-national corporation? She followed her instincts, formed a strategy, and found a way to transform a vision into a home-grown direct-selling empire called Creative Memories. This astonishing self-made success story is a prime example of entrepreneurship at its best. Now the co-founder of Creative Memories shows today’s business leaders how to recognize growth opportunities, turn passions into profits, and reach even higher levels of personal and profession success. You’ll learn how to:

• Make sound, consistent business decisions
• Create checks and balances for all company practices
• Define your own leadership style and direction
• Protect your relationships with customers and colleagues
• Develop new ideas and initiatives that encourage business growth

“An easy-to-follow roadmap for continued success…a must-read for any organization.” —John C. Maxwell, bestselling author of The 21 Irrefutable Laws of Leadership

“A great example of the vast diversity of opportunity that exists in the direct selling industry today.” —Dick Bartlett, Vice Chairman, Mary Kay Inc.; former board chairman, Direct Selling Association (DSA)

“[An] inspirational book.” —David M.R. Covey, President, International division, Franklin Covey Company

About the Author

Cheryl Lightle is cofounder of Creative Memories, a $500 million direct-selling business specializing in scrapbooking and memory preservation. The company has more than 90,000 consultants in eleven countries, has been featured in numerous television, radio, and print media, and was voted the top consumer choice for albums, supplies and career opportunity five years in a row..

Heidi L. Everett oversees company communication and serves as company historian for Creative Memories.

Product Details

• Paperback: 208 pages
• Publisher: McGraw-Hill; 1 edition (July 12, 2005)
• Language: English
• ISBN-10: 0071462007
• ISBN-13: 978-0071462006
• Product Dimensions: 8.6 x 5.6 x 0.6 inches
• Shipping Weight: 11.4 ounces
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,240,303 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

9 of 13 people found the following review helpful:

3.0 out of 5 stars Interesting story but nothing new here, January 4, 2006

By 

G. E. Kugler "Ed Kugler - nomoreBS - Author o... (Big Arm, Montana United States) - See all my reviews
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This review is from: Creative Memories : The 10 Timeless Principles Behind the Company that Pioneered the Scrapbooking Industry (Hardcover)

I like stories of people who build businesses and while I am unfamiliar with this company I took a chance on the story. The storyline is interesting how they got the company turned around and built it into what it is today. The timeless principles are nothing you havent read but hey these ladies are successful and it is a nice read but no big lessons just a good success stroy.