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Creative Motion Graphic Titling for Film, Video, and the Web: Dynamic Motion Graphic Title Design Paperback – September 16, 2010

ISBN-13: 978-0240814193 ISBN-10: 0240814193 Edition: 1st

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Product Details

  • Paperback: 416 pages
  • Publisher: Focal Press; 1 edition (September 16, 2010)
  • Language: English
  • ISBN-10: 0240814193
  • ISBN-13: 978-0240814193
  • Product Dimensions: 9.6 x 7.4 x 0.9 inches
  • Shipping Weight: 2.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #947,120 in Books (See Top 100 in Books)

Editorial Reviews

Review

"In their book Creative Motion Graphic Titling for Film, Video and the Web, Braha and Byrne, both successful motion graphics artists and educators, treat titles as part of the greater story telling process. Their approach to title design is logical and intuitive; by first laying out the role of titles, they explore the history of title design and provide aesthetic context to design choices. This well laid-out text guides the reader in creating graphics according to current trends and professional practice. Creative Motion Graphics Titling for Film, Video and the Web is a must-read for anyone who wants to hone their digital design skills!" - Andrea Moore Paldy, co-author, Exploring Motion Graphics

?"Yael and Bill demystify and bridge the gap of motion graphics for ALL. They bring together a practical blend of the current best practices and techniques, wrap them in a fun and well-told historical context, and give us simple steps that make it easy to comprehend the ever-evolving digital landscape." - M W Leifer, CEO & Cultural Anthropologist, guerilla PR

"Having been a huge fan of movie titles and graphics since I was very young, this book instantly stirred my imagination, and will now inform the way I see everything that involves fonts, titles, or motion graphic design. The examples and tutorials are extremely useful, and the depth of history provided is a testament to the skill and experience of the book's authors. I'm confident this book is destined to become a must-have reference for professional designers, students, and enthusiasts alike. I know my copy will never be far from hand, with lot's of notes in the margins." - Spencer Nilsen, President & Creative Director, Ex'pression College for Digital Arts

"Unequivocal "ABC's" of title sequence design. Thorough and detailed, with revealing discussions by industry leading pundits." - John Schroeder, Art Director, Comcast Sportsnet California

"Easily one of the best books I've read thus far, Creative Motion Graphic Titling is very informative and, quite simply, a fantastic read. Even if you do not have an interest in title design, as digital artists there is alot that can be gained from this particular book. In fact, I found this book to be quite unique, not only by its very topic, but in what it contains in support of the topic."--Renderosity.com

From the Back Cover

Captivate your audience and enhance your storytelling with this tutorial based 4-color book, featuring dozens of solutions to your titling needs. Case studies and interviews with the pros lend cutting insight and lessons learned that will have you creating inspired title sequences in no time.

The book features genre-based tutorial sections, with step by step instructions for creating effective horror, comedy, drama, and suspense titling sequences. Tutorials for creating some of the most popular title sequences in blockbuster movies are included (Se7en, The Sopranos, 24, The Matrix). Other tutorials teach you how to effectively use sound and VFX in your titles, and also included is instruction on editing your title sequence.

Chapters on the essentials of typography, history of title sequences, color, lighting and cinematography, teach you to apply these lessons to your title sequence regardless of whether it's for TV, the web, or digital signage. Learn the theories, and then use the tutorials to put them into practice.

Also included is a DVD with sample clips, as well as project files that allow you to refine the techniques you learned in the book. As an added bonus we've included three titling chapters from other Focal Press books, with specific instructions on titling within certain software applications.

Features:

*Dozens of step-by-step tutorials allow you to produce creative, professional-standard title sequences for video and web media projects *Provides essential lessons on using sound in titles, editing titles, as well as effective use of typography *Included DVD provides project files and sample clips to work with, to master the skills from the book

Cover images provided by MK12, from The Alphabet Conspiracy. Learn more at www.MK12.com


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Customer Reviews

4.3 out of 5 stars
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This and so much more is answered in the book, Creative Motion Graphic Titling For Film, Video, & the Web.
Nick C Sorbin
One could say that the author does tend to gloss over certain areas, but within the confines of the book I think that it works out just fine.
Shawn Kovacich
This book covers why to do creative titles and credits, how to do them, and what creative processes can be used to accomplish these goals.
Scott FS

Most Helpful Customer Reviews

10 of 11 people found the following review helpful By Jerry Saperstein HALL OF FAMETOP 500 REVIEWERVINE VOICE on March 8, 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
This is a Focal Press book, so I had expected it to be much better than run of the mill. Unfortunately, it is run of the mill or slightly below.

I hate to say it, but the title is the best part of the book.

The authors clearly bit off far more than they could chew.

Titles are inherently graphic and for the past 70 years or so, many titles, especially for bigger productions, incorporated motion as well. Think, for example, of the James Bond movie titles. You know this book is in trouble when you see the first 19 pages are solid text - in a section that includes references to the titles of eight movies as examples and several techniques as well. A bit later they have a 12 page chapter on the history of film titles, with as single non-relevant title card shown.

The authors simply try to cram too much into the book and, as a result, fail to cover any subject well. For example, they pretend to address modifying text in Adobe Illustrator and creating your own font in Fontlab - in two pages. Good luck.

They assume no experience on the part of the user, which is fatal. Adobe After Effects, which is probably one of the top five motion graphics programs, if not the top, is extremely complex. If you have to teach someone the difference between raster and vector images, that someone is not ready for After Effects. But they do that here, along with "teaching" about Photoshop layers, color theory, lighting, importing text, editing and a legion of other subjects, none of which are accorded any serious attention.

They also include some of the most inane interviews I have ever read, featuring questions such as "How do your life experience, interests, and passions influence your work? And what re your interests and passions?
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7 of 7 people found the following review helpful By Claire Jordan TOP 50 REVIEWERVINE VOICE on March 9, 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Length: 0:42 Mins
If you are just delving into making creative titles for your videos, this book should provide you with many good ideas and the basic techniques required to create some pretty nice titles. To take advantage of much of what this book offers you should have AfterEffects and Photoshop (you can download a free one month trial from the Adobe website, but if you don't plan on buying AfterEffects most of this book will be irrelevant.)

If you've already had some experience creating titles, you might find that this book to be a bit too primary. I taught motion graphics at the University level for years and while parts of it would have been useful, most of this book would have been way too basic for my students.

I've included a video with some titles I put together for webvideos I've made. With the exception of the "Do It Yourself Virgin" graphics, all of the motion graphics shown here could be replicated fairly easily after doing the exercises in this book. The DIY Virgin title is keyframe animation using Illustrator-created graphics - if you are hoping to learn to do things like that, there are books specifically on animation in AfterEffects that will serve you better.
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2 of 2 people found the following review helpful By Wildness VINE VOICE on March 22, 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Though many would expect a book about titling for film and video from Focal Press to be geared towards intermediate and advanced users, the publisher has made a big push in recent years to reach a broad audience of experience. I cannot tell you if this book was intended for a more advanced reader as some of the reviewers seem to have expected, but I can tell you that "Creative Motion Graphic Titling for Film, Video, and the Web" is a very good book for the novice. Whether just starting a career in film and video or a casual filmmaker wanting to add some good titling to their projects, this book presents a clear and understandable introduction to creating dynamic and interesting titles to snap up a production.

Anyone with significant experience in titling will not find this book useful, but the beginner will learn the principles of creating titles for film and video, as well as be presented with creative ideas that they can use and build on in their own productions.

A Guide to my Book Rating System:

1 star = The wood pulp would have been better utilized as toilet paper.
2 stars = Don't bother, clean your bathroom instead.
3 stars = Wasn't a waste of time, but it was time wasted.
4 stars = Good book, but not life altering.
5 stars = This book changed my world in at least some small way.
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2 of 2 people found the following review helpful By J. Rose on February 2, 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Book and handy DVD-ROM disc.

The book contains clearly written instructions on up to date titling sequences. Gives you the terminology needed to discuss and create exciting titles for your business or personal use.

Explores a variety of concepts, such as using text as a character.

Written in clean, clear, crisp language. Includes interviews with masters in the field. It also discusses pacing and use of color/color palette.

Iconic examples given: Opening credits of The Partridge Family, Superman, and Star Wars, etc.

Very useful as either a textbook or resource for film/video makers from newbies to mid-level pros.

Attached disc contains: Animated examples of popular motion titles, as explained in the text. PDF addendum's, which contain extra chapters not contained in the book that focus on text effects.
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