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Most Helpful Customer Reviews
9 of 9 people found the following review helpful:
5.0 out of 5 stars
Excellent resource for creative problem solving only,
By Lee Say Keng "KNOWLEDGE ADVENTURER/TECHNOLOGY... (Ho Chi Minh City/Singapore) - See all my reviews (REAL NAME)
This review is from: Creative Problem Solving and Opportunity Finding (Decision Making and Operations Management) (Hardcover)
From a creative thinking/problem solving standpoint, this is a excellent resource. From a opportunity finding viewpoint, it's quite disappointing, personally speaking. Although the coverage on the aspect of creative thinking is very broad and somewhat deep in many respects, with good, useful strategies/techniques and examples to follow, it does not offer much in terms of opportunity finding approaches for the business reader. For that, you need to buy and read Michel Robert's "Innovation Formula", and/or Edward de Bono's "Opportunities", and/or & Nigel MacLennan "Opportunity Finding." Neverthesless, this book is still worthwhile to be bought/read and kept in your personal library. Reading it is like reading many creative thinking books in one go. The author drew a lot - I mean really a lot - of creativity stuff from other books.
4.0 out of 5 stars
Lots of great material on creativity and techniques, but too much of textbook approach,
By
This review is from: Creative Problem Solving and Opportunity Finding (Decision Making and Operations Management) (Hardcover)
This book covers everything related to creativity, from techniques, to theories about creativity, to discussion about the best and worst environments for creativity. In this way the book is a comprehensive work on the subject. The author covers most of the well-known techniques and throws in a number of lesser known ones. He provides examples on how to use them, although sometimes the examples rely too much on topics from the world of computer programming, which apparently is one area of the author's expertise. Also, this is a textbook and reads like one, with the language sometimes a little too formal, often presenting so many viewpoints from other experts or academics on a particular subject that they key lesson gets lost in the forest of information. The biggest lesson taught, and not lost, however, is that creativity can be learned and acquired by the purposeful use of the techniques presented. It is not necessary to wait around for inspiration. I do wish Couger would issue a revised edition that is less of a textbook and more of a how-to for everyone. One other thing: unlike other creativity books that I have reviewed, Couger gives appropriate space and credit to Edward de Bono, one of the giants in this field.
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