Customer Reviews

Creative Selling: Unleash Your Sales Potential

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I've read a lot of different books over the years on the subject of sales success, and this one is very good. It's well written, easy to understand, and it contains a lot of practical ideas that I was able to put to work immediately. I highly recommend this book to both veteran sales people and to those new to the sales profession.

I have looked at so many "how to" sales books to the point where they mostly all look the same. When I opened this book, I saw very quickly that this book is different. The key difference, is that I would buy products from a salesperson who followed this approach. The techniques offered in this book require the sales person to understand something about the client goals before charging into the space and time of the potential client. This book will help a salesperson to sell more stuff. This book is a short and fast route to moving into sales if you where previously in marketing or engineering. I recommend this book to those who want to do better at sales. Yet I also recommend this book to potential buyers who are frustrated with bad sales technique from their existing vendors and future vendors - the details presented in this book can give you the confidence to send misinformed salespeople back to their office to do their homework.