Creative Solutions: Brochures: Making a Strong Impression: 85 Strategies for Message-Driven Design [Hardcover]

Jenny Sullivan (Author)

Book Description

Series: Creative Solutions | Publication Date: June 1, 2004

This will be the second book in the "Creative Solutions" series, Layout: Making it Fit is the first.

Brochures: Making a Strong Impression contains a collection of brochures that have proved to be more difficult to nail than most, pieces that have truly pushed designerÆs creativity and forced them to reach inside.

Each brochure is shown with a succinct amount of copy discussing the essence of the book and the challenge of designing it. Each brochure is given one full spread and there will be several shots showing the cover and interior alongside it.

Editorial Reviews

About the Author

Jenny Sullivan is a seasoned graphic design writer for HOW Magazine, I.D. Magazine, The ArtistÆs Magazine and other consumer and trade publications

Product Details

• Hardcover: 192 pages
• Publisher: Rockport Publishers (June 1, 2004)
• Language: English
• ISBN-10: 1592530419
• ISBN-13: 978-1592530410
• Product Dimensions: 11.1 x 9.3 x 1.1 inches
• Shipping Weight: 2.4 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #903,115 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Sparks creativity in the brochure-making process, July 10, 2008

By 

Daniel S. Suvak (Canton OH USA) - See all my reviews
(REAL NAME)   

This review is from: Creative Solutions: Brochures: Making a Strong Impression: 85 Strategies for Message-Driven Design (Hardcover)

This is not a step-by-step guide to creating brochures. For that, you need something like Bly's The Perfect Sales Piece or Gedney's Complete Guide to Creating Successful Brochures. This book is full of inspiringly creative approaches that illustrate, without a lot of words, ideas you can use or adapt to make your own unique, appealing brochure. Best used in combination with a more practical guide.

5.0 out of 5 stars Great book, October 26, 2010

By 

Kevin A. Cote "Kevin Coté" (Simsbury, CT) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Creative Solutions: Brochures: Making a Strong Impression: 85 Strategies for Message-Driven Design (Hardcover)

If you're a designer looking for inspiration for a brochure design then this is a great place to start. Full of ideas and creative formats to get your mind back on track.

3.0 out of 5 stars Pix of some nice work, but thin on "strategy" or production details, May 2, 2008

By 

tasteful dude (chicago, IL) - See all my reviews

Amazon Verified Purchase

This review is from: Creative Solutions: Brochures: Making a Strong Impression: 85 Strategies for Message-Driven Design (Hardcover)

Scant info is offered about each of the 85 brochures. Sometimes there is info about size or paper or production details; sometimes not.

Typical comments: "Squares -- a pervasive design element -- are used to compartmentalize." "Circles are a prominent motif throughout the piece, often used to focus the eye." "Color plays a critical role and was therefore a priority."

Nice pictures of nice work, but much of the work is beginning to look a little dated. But there is a wide variety of work in here, and at least some attempt to give a context to the material.