Creative Strategy in Advertising 9th Edition

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ISBN-13: 978-0495095699
ISBN-10: 0495095699
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About the Author

Bonnie L. Drewniany is sequence chair for Advertising and Public Relations as well as an associate professor in the College of Journalism and Mass Communications, University of South Carolina, Columbia. She has an MBA from Rutgers University with a concentration in marketing, and a BS from Syracuse University, with a concentration in Mass Communications.

A. Jerome Jewler is a distinguished professor emeritus in the school of Journalism and Mass Communications, University of South Carolina, Columbia. He is a graduate of the University of Maryland with a BS in Journalism and an MA in American Civilization. He received the 2000 Distinguished Advertising Educator Award presented by the American Advertising Federation.
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Product Details

  • Paperback: 332 pages
  • Publisher: Cengage Learning; 9 edition (April 23, 2007)
  • Language: English
  • ISBN-10: 0495095699
  • ISBN-13: 978-0495095699
  • Product Dimensions: 10 x 8.1 x 0.5 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #942,460 in Books (See Top 100 in Books)

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0 of 3 people found the following review helpful By Julex on January 18, 2010
Format: Paperback Verified Purchase
It took longer than my other books to arrive but when it did it was in used condition as description said. Sastified overall.
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