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Creatively Ever After: A Path to Innovation Paperback – August 14, 2011

4.2 out of 5 stars 17 customer reviews

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Editorial Reviews

About the Author

Alicia Arnold holds a Master of Science in Creative Studies from the International Center for Studies in Creativity at Buffalo State College and an MBA in Marketing from Bentley University. She is a certified facilitator of the Osborn-Parnes Creative Problem Solving Process (CPS) and is an invited presenter at the annual Creative Problem Solving Institute. Alicia has published on the topic of creativity with Bloomberg Businessweek, The National Association of Gifted Children, and iMedia Connection.
Alicia is a creativity scholar and practitioner. In her role as an award-winning digital marketer she uses her passion for creativity and innovation to train teams on creativity techniques, to develop breakthrough digital experiences, and to facilitate CPS workshops. In the workshops, Alicia utilizes nursery rhymes to help clients become comfortable with the CPS process. The positive feedback about the approachability and simplicity of using nursery rhymes as a teaching tool led to the concept for Creatively Ever After. --This text refers to the Hardcover edition.
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Product Details

  • Paperback: 182 pages
  • Publisher: Alder Hill Press (August 14, 2011)
  • Language: English
  • ISBN-10: 0983440514
  • ISBN-13: 978-0983440512
  • Product Dimensions: 5.5 x 0.4 x 8.5 inches
  • Shipping Weight: 5.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #2,992,380 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Grady Harp HALL OF FAMETOP 100 REVIEWERVINE VOICE on August 24, 2011
Format: Paperback
Alicia Arnold has found yet another way to insert success into businesses, both personal and corporate, in this easy to read and understand self help book CREATIVITY EVER AFTER: A PATH TO INNOVATION. She has taken the six steps in the Creative Problem Solving Process - 1. Identify the Goal, Wish, or Challenge, 2. Gather Data, 3. Clarify the Problem, 4. Generate Ideas, 5. Develop the Solution, and 6. Plan for Action - and placed these in the context of the universally familiar nursery rhymes such as Jack and Jill, Old King Cole, Hey Diddle Diddle, etc and through a very simple and understandable way takes the reader through the problem Jack and Jill have with the pail of water, introduces creative thinking, and the importance of emotions a s an affective thinking tool, and finally ends up with rules of diverging and converging input gathered in the process to mold it into a newly creative WIN state.

To say more would be robbing this little book of the strengths it has. On the surface it may seem simplistic, but that is part of the creative process Alicia Arnold takes: she knows how to communicate her postulates and by the end of the book the reader feels immersed in the creative approach to business changes as well as to personality alterations we all encounter. This book is a fun read and one that seemingly incidentally is a learning experience. The design (illustrations by Mike Swain) keeps the flavor of the Nursery Rhyme atmosphere and makes review of the suggestions comfortably easy. For this reader this book would seem well suited to motivational learning classes at the high school level as well as for the business stuck in the mud of ordinary frustrations. Grady Harp, August 11
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Format: Paperback
If you have ever experienced being stuck, not being able to find an answer to a nagging, long standing problem, then you would do well to read Creatively Ever After.

Alicia Arnold, the author, has taken a well known and widely taught method for improving creativity - the Osbonr-Parnes Creative Problem Solving Process - and created a unique and interesting approach which makes the process come alive and memorable.

Instead of just focusing on the key steps of the Creative Problem Solving Process, she has woven those steps into a case study involving Nursery Rhyme characters. The main characters are Jack and Jill and their problem is well known - falling down the hill after having fetched a pail of water. By using Nursery Rhyme characters and a story well known to all, she really makes the process much more meaningful.

Once you know the story, the title has more meaning. The "Ever After" is part of most fairy tales. By using the story, she makes it much easier to remember the steps to the process and how to apply them. We often become stuck because we do not have a framework or process which fosters creativity. Once you know and understand the CPS method, you will have easy access to a process which will unlock your creativity. Once you know the process, it will benefit you "Ever After".

The book is very short and extremely easy to read. You can probably get through it in an hour or so. But because the author uses a story to illustrate the process and the method, it will be much easier to remember and to implement when the time come.
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Format: Paperback Verified Purchase
I was astonished by how quickly I was able to apply the techniques to my work right way. Making ideas happen has never been easier by following the teqhniques in this book. If you've hit a road block with trying to bring forth innovation to your organization... This book will give answers and help you understand why road blocks occur in the creative process. I will definitely add this book to my project mangement arsenal.
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Format: Paperback
Creatively Ever After-A Path to Innovation
by Alicia Arnold is a wonderful book for
identifying and resolving your organization's
most difficult problems. Does your
organization have a creativity crisis?
Learn the simple steps to bring new thinking
to even the toughest challenges.

The Creative Problem Solving Process (CPS) is
described exhaustively by utilizing a story
telling approach combined with numerous pictures
throughout the presentation. The gist of the
process is to identify a goal, gather data,clarify
the problem, generate ideas, develop a solution and
plan action. Similar approaches have been developed
in data processing organizations; such as,
The Systems Evaluation Approach(SEA) and others.

In addition to methodologies, Alicia Arnold describes
how to muster creative groups of people to solve
problems. For instance, people who frame questions
and problem definitions have Clarifier preferences.
Those who enjoy thinking up ideas have Ideator
preferences. People who enjoy developing solutions
have Developer preferences while some team members
may enjoy a combination of traits.

Alicia Arnold provides ample cases of practical
situations where engineering developers crafted
ingenious solutions to seemingly very problematic
conditions. For instance, the Japanese Bullet Train
first traveled 120 mph in the mid-sixties.
Unfortunately, trains going that fast created
loud booms while exiting tunnels.

Eiji Nakatsu studied kingfisher diver birds.
These birds plunged hundreds of feet into water
to catch fish without making a ripple.
Read more ›
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