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Creatively Ever After: A Path to Innovation Paperback – August 14, 2011

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Editorial Reviews

About the Author

Alicia Arnold holds a Master of Science in Creative Studies from the International Center for Studies in Creativity at Buffalo State College and an MBA in Marketing from Bentley University. She is a certified facilitator of the Osborn-Parnes Creative Problem Solving Process (CPS) and is an invited presenter at the annual Creative Problem Solving Institute. Alicia has published on the topic of creativity with Bloomberg Businessweek, The National Association of Gifted Children, and iMedia Connection.
Alicia is a creativity scholar and practitioner. In her role as an award-winning digital marketer she uses her passion for creativity and innovation to train teams on creativity techniques, to develop breakthrough digital experiences, and to facilitate CPS workshops. In the workshops, Alicia utilizes nursery rhymes to help clients become comfortable with the CPS process. The positive feedback about the approachability and simplicity of using nursery rhymes as a teaching tool led to the concept for Creatively Ever After. --This text refers to the Hardcover edition.

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Product Details

  • Paperback: 182 pages
  • Publisher: Alder Hill Press (August 14, 2011)
  • Language: English
  • ISBN-10: 0983440514
  • ISBN-13: 978-0983440512
  • Product Dimensions: 5.5 x 0.4 x 8.5 inches
  • Shipping Weight: 5.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #2,663,988 in Books (See Top 100 in Books)

More About the Author

Alicia Arnold holds a Master of Science degree in Creative Studies from the International Center for Studies in Creativity at Buffalo State College and an M.B.A in Marketing from Bentley University. Alicia is a certified facilitator of the Osborn-Parnes Creative Problem Solving process and an invited speaker at the annual Creative Problem Solving Institute. She is published on the topic of creativity with Bloomberg Businessweek, The National Association of Gifted Children, iMedia Connection and blogs about creativity and innovation.

By day, she is an award-winning, digital marketer and uses her passion for creativity and innovation to train teams on creativity techniques, develop breakthrough digital experiences and facilitate innovation workshops. Alicia is also a mom to two wonderful boys, a lifelong learner and someone who loves ideas and making them happen.

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Carbon12 on August 18, 2011
Format: Paperback Verified Purchase
I was astonished by how quickly I was able to apply the techniques to my work right way. Making ideas happen has never been easier by following the teqhniques in this book. If you've hit a road block with trying to bring forth innovation to your organization... This book will give answers and help you understand why road blocks occur in the creative process. I will definitely add this book to my project mangement arsenal.
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2 of 2 people found the following review helpful By Grady Harp HALL OF FAMETOP 100 REVIEWERVINE VOICE on August 24, 2011
Format: Paperback
Alicia Arnold has found yet another way to insert success into businesses, both personal and corporate, in this easy to read and understand self help book CREATIVITY EVER AFTER: A PATH TO INNOVATION. She has taken the six steps in the Creative Problem Solving Process - 1. Identify the Goal, Wish, or Challenge, 2. Gather Data, 3. Clarify the Problem, 4. Generate Ideas, 5. Develop the Solution, and 6. Plan for Action - and placed these in the context of the universally familiar nursery rhymes such as Jack and Jill, Old King Cole, Hey Diddle Diddle, etc and through a very simple and understandable way takes the reader through the problem Jack and Jill have with the pail of water, introduces creative thinking, and the importance of emotions a s an affective thinking tool, and finally ends up with rules of diverging and converging input gathered in the process to mold it into a newly creative WIN state.

To say more would be robbing this little book of the strengths it has. On the surface it may seem simplistic, but that is part of the creative process Alicia Arnold takes: she knows how to communicate her postulates and by the end of the book the reader feels immersed in the creative approach to business changes as well as to personality alterations we all encounter. This book is a fun read and one that seemingly incidentally is a learning experience. The design (illustrations by Mike Swain) keeps the flavor of the Nursery Rhyme atmosphere and makes review of the suggestions comfortably easy. For this reader this book would seem well suited to motivational learning classes at the high school level as well as for the business stuck in the mud of ordinary frustrations. Grady Harp, August 11
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2 of 2 people found the following review helpful By John Chancellor TOP 500 REVIEWERVINE VOICE on August 24, 2011
Format: Paperback
If you have ever experienced being stuck, not being able to find an answer to a nagging, long standing problem, then you would do well to read Creatively Ever After.

Alicia Arnold, the author, has taken a well known and widely taught method for improving creativity - the Osbonr-Parnes Creative Problem Solving Process - and created a unique and interesting approach which makes the process come alive and memorable.

Instead of just focusing on the key steps of the Creative Problem Solving Process, she has woven those steps into a case study involving Nursery Rhyme characters. The main characters are Jack and Jill and their problem is well known - falling down the hill after having fetched a pail of water. By using Nursery Rhyme characters and a story well known to all, she really makes the process much more meaningful.

Once you know the story, the title has more meaning. The "Ever After" is part of most fairy tales. By using the story, she makes it much easier to remember the steps to the process and how to apply them. We often become stuck because we do not have a framework or process which fosters creativity. Once you know and understand the CPS method, you will have easy access to a process which will unlock your creativity. Once you know the process, it will benefit you "Ever After".

The book is very short and extremely easy to read. You can probably get through it in an hour or so. But because the author uses a story to illustrate the process and the method, it will be much easier to remember and to implement when the time come.
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1 of 1 people found the following review helpful By A. Peterson on September 2, 2011
Format: Paperback
In "Creatively Ever After: A Path to Innovation" Alicia Arnold has taken the Creative Problem Solving process and broken it down to its base components and and then rebuilds its lessons in a fun, creative and (ultimately) knowledgeable way for the reading masses.

Alicia is an effective communicator who - with a touch of whimsy and a dash of playfulness - makes the text come alive. According to the author she chose to share her "learning on how adopting a creative process can make 'big-C' (transformational creativity) and 'little-c' (everyday creativity) efforts more attainable, more effective and more efficient." Throughout her book Alicia applies her own abundant creativity to the lessons at hand and she succeeds in effectively communicating with the reader.

I disagree with an earlier reviewer that stated that "There are some things which cannot be taught and the ability to think clearly and creatively appears to be one of them." While I agree that some people have a more natural affinity for Creative Problem Solving I do not believe that it is impossible to teach the concepts of CPS to the world-at-large. By following Alicia's creative guidelines I believe that it is possible to teach an old dog new tricks.

"Creatively Ever After: A Path to Innovation" provides the reader a new appreciation for the Creative Problem Solving process and also provides the tools needed to add the CPS process to your everyday life. Like "Schoolhouse Rock" once did for school-age children a generation ago, Alicia demonstrates the foundations of CPS to the reader while infusing the lessons with a solid sense of fun. It is this humorous and playful path that makes Alicia's lessons both easy to digest and memorable. In reading this book you will learn something new and have fun doing it. For that alone this book deserves high marks, indeed.
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