Creativity 36 [Hardcover]

Creativity Awards (Author)

Book Description

Series: Creativity | Publication Date: October 23, 2007

This thirty-sixth edition in the Creativity series displays the best and brightest in advertising and design work from creative professionals around the world.

Creativity 36, which features more than 1,000 color photographs and illustrations, covers dozens of categories in both the consumer and trade markets, including advertisements, posters, billboards, brochures, catalogs, calendars, promotional items, corporate identity manuals, magazine covers, web sites, and much more.

Creative professionals looking for inspiration, or anyone with an interest in quality graphic design, will find Creativity 36 an invaluable resource.

Editorial Reviews

About the Author

A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books.

Product Details

• Hardcover: 400 pages
• Publisher: Collins Design (October 23, 2007)
• Language: English
• ISBN-10: 0061255726
• ISBN-13: 978-0061255724
• Product Dimensions: 10.9 x 9 x 1.3 inches
• Shipping Weight: 4 pounds
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,144,637 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars good variety, October 8, 2011

By 

c. diane gibbs - See all my reviews

This review is from: Creativity 36 (Hardcover)

This is a good design annual with entries from around the globe, as well as entries in various mediums. The publishers produce one every year and each year it keeps getting better.

0 of 1 people found the following review helpful:

3.0 out of 5 stars Not really creativity, November 5, 2008

By 

Parka (Singapore) - See all my reviews
(TOP 50 REVIEWER)   

This review is from: Creativity 36 (Hardcover)

Length:: 0:20 Mins

There are more than 1000 designs and photos in this book.

Material is collected over all sorts of medium. There are annual reports, brochures, business cards, catalogs, direct mail, signs, posters, book designs, magazine ads, packaging and many other.

The variety is great. The quality of design work showcased is high.

There's one big problem with the book. Some of the designs that are supposed to be creative just don't look creative to me. What I expect from creativity is the element of simplicity and the unexpected.

Put it another way, if this book had no title, I won't give it a title called Creativity. I'll probably call it Design Catalog 2007. Gasp! -- horror -- a generic book title.

For designers or art directors looking for books on creativity, I'll strongly recommend looking at books that feature print advertising. E.g. Advertising annuals and the likes.

(More pictures are available on my blog. Just visit my Amazon profile for the link.)