Customer Reviews

Creativity 36

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This is a good design annual with entries from around the globe, as well as entries in various mediums. The publishers produce one every year and each year it keeps getting better.

Length:: 0:20 Mins

There are more than 1000 designs and photos in this book.

Material is collected over all sorts of medium. There are annual reports, brochures, business cards, catalogs, direct mail, signs, posters, book designs, magazine ads, packaging and many other.

The variety is great. The quality of design work showcased is high.

There's one big problem with the book. Some of the designs that are supposed to be creative just don't look creative to me. What I expect from creativity is the element of simplicity and the unexpected.

Put it another way, if this book had no title, I won't give it a title called Creativity. I'll probably call it Design Catalog 2007. Gasp! -- horror -- a generic book title.

For designers or art directors looking for books on creativity, I'll strongly recommend looking at books that feature print advertising. E.g. Advertising annuals and the likes.

(More pictures are available on my blog. Just visit my Amazon profile for the link.)