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Creativity in Business Paperback – December 24, 1988
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Top Customer Reviews
Read this book. If you don't make great changes in your own life, at least you will enjoy reading about a group of successful innovative and creative thinkers. Much emphasis is put on intuition and instinct, the value of being naive, and forging onward without a definitive game plan. Passion and an instinctual trust in one's own abilitity to succeed, is a recurrent character trait of most of those interviewed.
This book is the distillation of the course that Michael Ray and Rochelle Myers taught at the Stanford Graduate School of Business. It is theoretical. It is practical. It is wonderful.
The special delight of this book is the mixing of the theoretical and the research findings with the practical applications. The authors present us with points, then give us stories and examples from the world of business and underpinnings from the world of scientific and psychological research that help explain why the examples work.
If you are looking for a book to give you a quick, simple way to come up with creative ideas in business, though, this ain't it. This is a book that presents you with tools and some understanding of why they work, so that you can apply them in your life and in your business. The key to the book is the title of one of the very first chapters: "Business As Art."
To practice an art, you must be creative. You must go beyond the established norms and rules. But you must also master some craft. This book will give you an introduction to the craft of creativity, an introduction to the ways that you can make your creativity not only more effective, but more powerful as a transformer of your business.
Most Recent Customer Reviews
The title of this book is misleading. Creativity in business is discussed in a roundabout way through the stories of various people, who have succeeded in different fields. Read morePublished 6 months ago by The Maturity
Great product in as described condition with quick delivery. Thanks.Published 6 months ago by Anuj Gupta
This book is a must for anyone who wishes to improve the way they live their life. This is not just for people in business. Everyone can benefit greatly from reading this.Published on April 1, 2014 by JR
This book is required for an MBA course at CSUEB called "Managerial Psychology." The professor would first present the subject, have us read the applicable chapter of this book and... Read morePublished on October 19, 2013 by J.Ilog
All my life I've stumbled upon the wisdom contained in this book. How convenient it would have been if I'd read it in my youth! Read morePublished on August 22, 2011 by Scrappy Kimberly Wiefling
This is a great book that will really open your mind to releasing the creative potential you were born with.Published on February 20, 2010 by David N. Belousov
Jump in. If you are serious about changing your business (and personal) life for the better this book will help you do it. Read morePublished on February 2, 2009 by tomatoejane