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Creativity for Graphic Designers: A Real-World Guide to Idea Generation - From Defining Your Message to Selecting the Best Idea for Your Printed Pie [Hardcover]

Mark Oldach (Author)

4.4 out of 5 stars See all reviews (19 customer reviews) |

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Creativity for Graphic Designers 4.4 out of 5 stars (19)
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Book Description

Publication Date: April 1995

A real-world guide to generating original, dynamic and viable ideas. Twenty-five case studies show how award-winning designers imagine, polish and sell their designs.

--This text refers to the Paperback edition.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } A real-world guide to generating original, dynamic and viable ideas. Twenty-five case studies show how award-winning designers imagine, polish and sell their designs.

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Product Details

Hardcover: 138 pages
Publisher: North Light Books; 1st edition (April 1995)
Language: English
ISBN-10: 0891345833
ISBN-13: 978-0891345831
Product Dimensions: 11 x 8.7 x 0.7 inches
Shipping Weight: 1.9 pounds

Average Customer Review: 4.4 out of 5 stars See all reviews (19 customer reviews)

Amazon Best Sellers Rank: #637,740 in Books (See Top 100 in Books)

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› Visit Amazon's Mark Oldach Page

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Customer Reviews

19 Reviews

5 star:		(11)
4 star:		(5)
3 star:		(2)
2 star:		(1)
1 star:		(0)

Average Customer Review

4.4 out of 5 stars (19 customer reviews)

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Most Helpful Customer Reviews

22 of 23 people found the following review helpful:

5.0 out of 5 stars great starting point for formalizing/mainstreaming process, July 13, 2000

Shelley Gammon "Geek" (Kaufman, Texas USA) - See all my reviews
(VINE VOICE) (TOP 1000 REVIEWER) (REAL NAME)

This review is from: Creativity for Graphic Designers: A Real-World Guide to Idea Generation - From Defining Your Message to Selecting the Best Idea for Your Printed Pie (Hardcover)

A lot of time is wasted in the creative business just doodling and waiting for one's muse to pop in and show us the light. This book takes the sloppy creative process and pretty much streamlines it into a more productive method of thinking things out and solving problems.

While there are examples of real creative work, the book focuses more on process than one product. If you're constantly living on mental post-it notes and flying by the seat of your pants when coming up with new ideas, this book might just be the ticket for you to get the creative process more organized. I have seen a few reviews that cited a problem with the size of the font used in the book... I held the pages of the book up to my computer monitor and find that the font used on this webpage is actually smaller than that used in the book... so if you can read this page, you can read the book. :-)

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13 of 13 people found the following review helpful:

5.0 out of 5 stars The book of all books, February 26, 2003

Ema (England, Manchester) - See all my reviews

This review is from: Creativity for Graphic Designers (Paperback)

I had been looking for a book about creativity, I wanted to understand the process more, and hopefully increase my productivity. This book was one of 12 that I bought related to the design and creativity area, and was by far the best I've read yet. It gives so much information about the process of idea generation that even I understand it more now (and I've been doing it for 4 years). I have already used the advice on handling clients to great success, and I'm reading the book a second time round.

This book is a MUST for all designers at all levels!!

Enjoy

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10 of 10 people found the following review helpful:

5.0 out of 5 stars A good process primer, April 3, 2000

Todd M. Ziaja (Champaign, IL) - See all my reviews

This review is from: Creativity for Graphic Designers: A Real-World Guide to Idea Generation - From Defining Your Message to Selecting the Best Idea for Your Printed Pie (Hardcover)

Mr. Oldach does a great job of putting into words ideas, thoughts and tangents that I always wanted to capture in words throughout my career, but now I dont't have to. Mark insightfully outlines the design process as a launchpad for creative solutions, not a rigid, constricting container. If your a designer, a must have.

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Most Recent Customer Reviews

5.0 out of 5 stars Better than Expected
I purchased this book under the assumption that it was a used book. You can imagine my surprise when I received my book and it was in PERFECT condition. Read more

Published 22 months ago by Katreana Webb

3.0 out of 5 stars Great Help for Designers
This book is a great help for the soon to be graphic designer. It will help you keep your creativity going for many years if you follow its suggestions.

Published 23 months ago by D. Wright

5.0 out of 5 stars Creativity for Graphic Designers
This is an amazing book. If you are looking for a book that explains the specifics without it turning in to jibberish, then this is the book for you. Read more

Published on November 23, 2009 by Kerry Fonville

5.0 out of 5 stars easy reader
I am currently using this for a class I am taking online and I do like the way it is set up. There are visuals practically on every page and although the print is kind of small... Read more

Published on September 4, 2009 by Kelly Levy

3.0 out of 5 stars Design basics
I like the book it helped me understand what it takes to be a graphic designer. Great Book for those looking into Graphic Design as a career.

Published on February 2, 2009 by Lilac days

4.0 out of 5 stars Great Read
I'm so glad my professor made this a required textbook! Mark Oldach's insights into the process of concept development are so helpful. Read more

Published on March 6, 2008 by Jennifer E. Baldwin

5.0 out of 5 stars Great resource
This book packs a lot of punch. It's written in an easy to understand format that is very creative with handwritten notes from the author in the margins. Read more

Published on December 2, 2007 by Alicia M. Taylor

5.0 out of 5 stars A great book about how to practise as a graphic designer
I love my mac, but I also love not using it. This book tells a lot about a designers prosess outside the mac. Read more

Published on March 9, 2006 by svein meek

4.0 out of 5 stars A real world book
Unlike design books filled w/ eye-candy & no direction on processes, Mark Oldach steers the reader through well defined concepts & thoughts. Read more

Published on July 8, 2004 by Clayfish

4.0 out of 5 stars definatly not a picture book
I found this book to be very helpful in getting you to think of the box. Instead of being like a picture book with not much information, it tells you how to come up with ideas and... Read more

Published on December 11, 2003 by K. Dogu

› See all 19 customer reviews...

Inside This Book (learn more)
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First Sentence:
All successful and innovative design is created against a clearly defined message and a focused set of objectives. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
communication objectives

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Linda Chryle, Mark Oldach Design, Boxhead Man, Clement Mok, First Impression, Progressive Corporation, Guy Billout

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Concordance | Text Stats

Citations (learn more)

This book cites 2 books:

Journey by Guy Billout on page 109
Creativity in Business by Michael Ray on page 41

6 books cite this book:

Looking Good In Presentations by Molly W Joss in Back Matter
Identify: Building Brands Through Letterhead Logo and Business Cards by Charlotte Rivers in Back Matter
Interior Design Visual Presentation: A Guide to Graphics, Models & Presentation Techniques, Second Edition by Maureen Mitton on page 226
Careers in Art and Graphic Design by Ronald A. Reis on page 35
Interior Design Visual Presentation: A Guide to Graphics, Models, and Presentation Techniques by Maureen Mitton on page 202

See all 6 books citing this book

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