Creativity and Innovation for Managers [Paperback]

Brian Clegg (Author)

Book Description

Publication Date: July 13, 1999

Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US.

By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic.

It provides;
- a practical approach to business creativity without the hype;
- an agenda for making innovation happen in your business
- a real world view.


What is business creativity and how can it benefit your company?
How to avoid the pitfalls of creativity and innovation
Practical and action-focused

Editorial Reviews

Review

'Brian Clegg provides a most readable and engaging overview which will appeal particularly to senior managers who are looking for ways to stimulate creativity and innovation in their organizations.'
'This overview will appeal to the senior leaders of both commercial and not-for-profit sectors.'

Keith Milmer B.Tech, Ph.D, MBA, Director, 2 Year MBA
Ashridge Management College

At the end, i found myself wanting to go back to old well known sources to re-read them, to look out previously unaccessed sources and to learn more about creativity and innovation. In short, Clegg's book is both an excellent introduction to business creativity as a topic and an excellent advocate of its central importance as a management/organisational tool. It is well worth reading.
The Journal of the Institute of Public Sector Management

From the Publisher

By concentrating on the essentials,Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic.

It provides; - a practical approach to business creativity without the hype; - an agenda for making innovation happen in your business - a real world view.

See all Editorial Reviews

Product Details

• Paperback: 113 pages
• Publisher: Butterworth-Heinemann (July 13, 1999)
• Language: English
• ISBN-10: 0750642556
• ISBN-13: 978-0750642552
• Product Dimensions: 9.2 x 6.2 x 0.3 inches
• Shipping Weight: 5.6 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #3,020,228 in Books (See Top 100 in Books)

More About the Author

Brian has written a number of popular science books, including Ecologic, The God Effect, on the most remarkable phenomenon of the quantum world and Before the Big Bang. Other titles include A Brief History of Infinity and Inflight Science, which explores the science that's all around you and outside your window when you are on an airplane.

Along with appearances at the Royal Institution in London he has spoken at venues from Oxford and Cambridge Universities to Cheltenham Festival of Science, has contributed to radio and TV programmes, and is a popular speaker at schools. Brian is also editor of the successful www.popularscience.co.uk book review site and is a Fellow of the Royal Society of Arts.

Brian has Masters degrees from Cambridge University in Natural Sciences and from Lancaster University in Operational Research, a discipline originally developed during the Second World War to apply the power of mathematics to warfare. It has since been widely applied to problem solving and decision making in business.

From Lancaster, he joined British Airways, where he ran teams including Emerging Technologies, amongst the most eccentric but talented staff in the company, who researched technologies from fingerprint recognition to electronic cash. This emphasis on innovation led to training with Dr. Edward de Bono, and in 1994 he left BA to set up his own creativity consultancy, running courses on the development of new ideas and products, and the creative solution of business problems. Clients include the BBC, the Met Office, British Airways, GlaxoSmithKline, Sony, The Treasury, Royal Bank of Scotland and many other blue-chips.

Brian has also written regular columns, features and reviews for numerous publications, including Nature, The Guardian, PC Week, Computer Weekly, Personal Computer World, Innovative Leader, Professional Manager, BBC History, Good Housekeeping and House Beautiful. His books have been translated into many languages, including German, Spanish, Portuguese, Chinese, Japanese, Polish, Turkish, Norwegian, Thai and even Indonesian.