Creativity, Innovation and Quality [Hardcover]

Paul E. Plsek (Author)

Book Description

Publication Date: May 8, 1997

As it becomes increasingly easy to copy technology, companies are faced with finding new methods or "tools" that can increase the human side of creativity and innovation. Brainstorming and story boarding are probably the most popular creative thinking techniques in the workplace, however, they are actually the weakest methods available. While the most well-known techniques are helpful in setting an environment that supports creative thinking, they do not explicitly guide thoughts in creative directions. Creativity, Innovation and Quality presents the latest thinking on creativity and innovation, and shows how creative thinking can be used to advance the practice of quality management. Covering both the theory and applications of creative thinking in quality management, Creativity, Innovation and Quality enables the reader to: Understand how recent advances in cognitive science can unlock the creative potential in everyone; Recognize the underlying theory behind various tools of creative thinking; Use creative thinking techniques to stimulate innovation in the practices of quality management.

Product Details

• Hardcover: 316 pages
• Publisher: Irwin Professional Publishing; 1 edition (May 8, 1997)
• Language: English
• ISBN-10: 0873894049
• ISBN-13: 978-0873894043
• Product Dimensions: 9.3 x 6.3 x 1 inches
• Shipping Weight: 1.5 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,440,240 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars Superb, December 3, 1999

By 

Michael Michalko (Churchville, New York USA) - See all my reviews

Amazon Verified Purchase

This review is from: Creativity, Innovation and Quality (Hardcover)

I'm the author of Thinkertoys (A Handbook of Business Creativity) and Cracking Creativity (The Secrets of Creative Genius). I, generally read, every book about creative thinking on the market. This book is superb and is one of the most comprehensive on the market. I highly recommend it.

6 of 6 people found the following review helpful:

5.0 out of 5 stars At last! Creatvity is approachable to "left brainers", June 1, 1999

By 

[e-mail] (Atlanta, GA) - See all my reviews

This review is from: Creativity, Innovation and Quality (Hardcover)

Many books on the subject of creativity are loaded with exercises that may feel silly to most folks. Rather than have readers stand on their heads or play odd word games, Plsek's approach to creativity is logical and scientifically founded. In addition to being a great approach to the theory and practice of generating creative ideas, the book also opens the door to learnings from cognitive sciences. Smart, illuminating and highly readable.

5 of 5 people found the following review helpful:

5.0 out of 5 stars You will read this book many times, December 7, 1997

By A Customer

This review is from: Creativity, Innovation and Quality (Hardcover)

The book practically wholly covers subjects mentioned in the title such as they were developed in the Western countries, has good bibliography and well-written. Author use psychological-based approach that allows him to mix successfully different methods of creativity. Unfortunately, he is not very critical to the results (as well as many others in this field), so a reader could still doubt about effectiveness of proposed methods. Nevertheless it is a good book, I'd strongly recommend to read. Semyon D. Savransky, Ph. D.