In this provocative book, acclaimed psychologists Thomas Ward, Ronald Finke, and Steven Smith eloquently portray the fascinating processes of the creative mind at work, and hand us the invaluable tools with which we can mine our most valued and important resource. Creativity - and the methods by which we can heighten it - has recently become the focus of a burgeoning and exciting new field in psychology. By skillfully blending this cutting-edge scientific research with the real-world experiences of humanity's most successful creative thinkers, this provocative book isolates the mechanisms by which our mind conceives innovative and creative ideas. Since all creative thoughts emerge from skillfully drawing upon the well of knowledge we already possess, this book tackles the very nature of this knowledge. As these astute authors convincingly argue, the same mental processes that help a chemist like Kary Mullis discover a revolutionary new scientific principle or inspire an artist like Beethoven to create a marvelous symphony underlie the host of creative endeavors we all undertake. This inspiring book applies these basic tenets to a rich variety of creative pursuits, including engineering, design, writing, business, science, art, and even the challenges of our everyday lives. We learn how best to combine and play with the images, words, and concepts that spark fertile new ideas and lead to ever more impressive creative leaps.
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7 of 7 people found the following review helpful:
4.0 out of 5 stars
Interesting background to creativity from cognitive approach,
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This review is from: Creativity And The Mind (Hardcover)
Three PhD's whose specialty is cognitive pyschology put together a summary in 1995 of research on creativity. It makes very interesting reading because this cognitive research approach can control variables and determine what are the actual causal factors that lead to creating great ideas or products.It easy to read and contains lots of good footnotes and discussion about what makes a practical good idea. I would have given the book a 5 if it had organized and discussed the techniques more. I had to work hard to pull out and organize their main recommended techniques. However, I'm glad I bought the book. This book is recommended for those who want a background on creativity from researchers... and that is somewhat easy to read. If you are looking for a list of creativity techniques to immediately apply, you might find this book to be interesting but not enough of a cookbook... although they do offer some great ideas. Many of the ideas were proposed by others, but these authors show some of the research behind why they work. John Dunbar
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